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Minor Requirements

The advertising minor is designed to provide students who anticipate careers involving an advertising component, such as Marketing, Management and Business, with a well rounded background in advertising principles and concepts. In addition there will be some exposure to advertising’s creative process. The minor is made up of 21 hours in required and elective courses. Advertising faculty are assigned to advise all minors.

Required Advertising Courses

  • JMC 54 Communications in Society, 3 hrs
  • JMC 59 Visual Communications, 3 hrs
  • JMC 76 Advertising Principles, 3 hrs
  • JMC 113 Concepts in Consumer Awareness, 3 hrs.
  • JMC 124 Copywriting and Content Design, 3 hrs.
  • JMC 145 Advertising Campaigns, 3 hrs

Students must choose one of the following:

  • JMC 117 Strategic Media Planning, 3 hrs.
  • JMC 139 Advertising Account Planning, 3 hrs.
  • JMC 141 Strategic Message Design, 3 hrs.

Advertising minors must also include in their program Psychology 1.