Data Analytics

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Message from the Director

Welcome to Drake’s Data Analytics website! We’re proud to be one of a handful of schools in the country offering an undergraduate program in Data Analytics.

What is Data Analytics?

  • It’s a way of using mathematics, statistics, and computer science to find hidden relationships using data in areas like economics, genomes, sports, business, twitter feeds, politics—you name it!
  • It’s one of the fasting growing fields in the world. There are expected to be hundreds of thousands of new jobs in this field by the time you graduate.
  • It’s exciting. If you’ve seen the movie Moneyball, you’ve seen Brad Pitt and Jonah Hill use data analytics bring the Oakland A’s into the playoffs.
  • With our 10 data analytics specialties, you can learn to apply the analytical tools you acquire in the major to a variety of areas including actuarial ccience and insurance, biology, e-commerce, computer science, economics, finance, marketing, and mathematics.
  • It’s the answer to the question, "What can do I with my degree?"

Look over the information in these pages, and if you have any questions please contact me.


Bradley C. Meyer
Co-Director of Data Analytics

Associate Professor of Management and International Business
312 Aliber Hall | 515-271-2490 |




Eric Manley
Co-Director of Data Analytics

Associate Professor of Computer Science
203D Howard Hall | 515-271-2177 |

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