Advertising-Account Management

Degree Options

Bachelor of Arts in Journalism and Mass Communication with a major in advertising account management.

Description of Program

Advertising majors choose between two areas of emphasis: the advertising account management track to develop expertise in planning, budgeting, administrating and coordinating services; and the advertising creative track to master the creative components of the advertising industry, including writing, design, print and broadcast production, traffic and creative services. Non-majors may choose advertising as a minor, which requires the completion of 21 credits that may include both management and creative advertising courses. The average number of students in the advertising account management major is 36 with the average number of students in upper-level classes at 18. The capstone experience merges the advertising creative, advertising management and minor students to collaborate their expertise. This experience gives students the opportunity to participate in a national student advertising campaign each spring.

Accredited by the Accrediting Council on Education in Journalism and Mass Communication, Drake is among 109 accredited programs nationwide. To earn accreditation, schools meet 9 standards which address such issues as class size, diversity, student services and curriculum. Accreditation reviews occur every 6 years. Drake’s program has been continuously accredited, most recently in 2011.

Requirements for Major

Twenty-nine journalism credits with 9 journalism elective hours (optional) and 6 non-journalism courses are required to complete the advertising account management major.

Suggested progression of classes:

All classes are 3 credit hours except when indicated ( )

Account Management Major

First-Sophomore Years


Junior-Senior Years


Communications in Society


JMC 104

Communications Law and Ethics

JMC 31

Multimedia Lab


JMC 129

Account Management


Pre-professional Workshop



Advertising Research


News and Reporting Principles



Advertising Media Planning


Advertising Principles


JMC 145

Advertising Campaign Strategy
(1)Fall (2)Spring

JMC 66

Media Responsibility Over Time





American Political Systems



Introduction to Psychology


Survey of Sociology


MKTG 101

Marketing Principles


JMC electives up to 9 credits


MKTG 115

Consumer Behavior

Students must also:

  • Meet all requirements of the Drake Curriculum.
  • Complete a minimum of 124 total credit hours.
  • Complete 86 credit hours outside of the SJMC course list; 65 of those hours must be Arts and Sciences.
  • Declare an Area of Concentration with their Journalism adviser.
  • Maintain a 2.0 grade point average during the first 30 hours at Drake and a 2.25 after the 30th hour.

Students should see Graduation Requirements and Regulations sections of the catalog for additional information.

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March 23, 2018
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