The advertising minor is designed to provide students who anticipate careers involving an advertising component, such as marketing, management and business, with a well-rounded background in advertising principles and concepts. In addition, there will be some exposure to advertising's creative process. The minor is made up of 21 hours of journalism coursework.
|JMC 30 (Communications in Society) - Spring Only||3|
|JMC 59 (Visual Communication)||3|
|JMC 76 (Advertising Principles)||3|
|JMC 145 (Advertising Campaigns) (1) Fall (2) Spring||3|
Choose three of the following:
|JMC 57 (Video Production)||3|
|JMC 124 (Advertising Copywriting)||3|
|JMC 129 (Account Management)||3|
|JMC 132 (Advertising Media Planning)||3|
|JMC Elective (To be approved by minor Adviser)||3|
Advertising minors must also include PSYCH 1, and SCSS 1 in their program.