Public Relations

Degree Options

Bachelor of Arts in Journalism and Mass Communication with a major in public relations.

Description of Program

Public relations professionals work to establish and maintain mutually beneficial relationships between an organization/client and its constituents. They work in a variety of settings: corporate, small business, government, and political campaigns, nonprofit organizations, agencies and PR counseling firms. Drake PR students exercise the research, planning and communication skills they are developing as they work with “real world” clients in each of their PR classes.

Approximately 130 students are enrolled in the Public Relations major. Average class size is 20 students.

Accredited by the Accrediting Council on Education in Journalism and Mass Communication, Drake is among 113 accredited programs nationwide. To win accreditation, schools meet 9 standards, which address such issues as class size, diversity within the faculty and curriculum. Accreditation reviews occur every six years. Drake's program has been continuously accredited, most recently in 2004.

Requirements for Major

Thirty-five journalism credits with 3 journalism elective hours (optional) and 6 non-journalism courses are required to complete the Public Relations major.

Suggested progression of classes:

All classes are 3 credit hours except when indicated ( )

Public Relations
First-Sophomore Years   Junior-Senior Years
JMC30 Communications in Society   JMC 123 PR Writing
JMC 31(1) Multimedia Lab   JMC 131 PR Collateral Materials
JMC40(1) Pre-professional Workshop   JMC136 PR Research
JMC54 News and Reporting Principles   JMC143 Publicity
JMC59 Intro to Visual Communication   JMC 146 PR Campaign Strategies
JMC 66 Media Responsibility Over Time   JMC Elective (0-3)
JMC 104 Communication Law and Ethics   ECON 2 Microeconomics
JMC135 PR Principles   PSY001(4) Introduction to Psychology
POLS 1 American Political Systems   MKTG 101 Marketing Principles
SCSS 1 Survey of Sociology   MGMT 110 Mgmt Process and Behavior

Students must also:

  • Meet all requirements of the Drake Curriculum.
  • Complete a minimum of 124 total credit hours.
  • Complete 86 credit hours outside of the SJMC course list; 65 of those hours must be in Arts and Sciences.
  • Declare an Area of Concentration with their journalism adviser.
  • Maintain a 2.0 GPA the first 30 hours at Drake and a 2.25 after the 30th hour.

Students should see Graduation Requirements and Regulations sections of the catalog for additional information.

Today at Drake
08:00 AM - 03:30 PM
06:00 PM - 09:00 PM
University News
March 21, 2018
The Beautiful Bulldog Contest at Drake University® has selected a panel of judges that is every bit as exciting and diverse as the canines who will participate in the 39th annual pageant.