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Drake University - Advertising

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Advertising Creative

Degree Options

Bachelor of Arts in Journalism and Mass Communication with a major in advertising creative.

Description of Program

Advertising majors choose between two areas of emphasis: the advertising account management track to develop expertise in planning, budgeting, administrating and coordinating services; and the advertising creative track to master the creative components of the advertising industry, including writing, design, print and broadcast production, traffic and creative services. Nonmajors may choose advertising as a minor, which requires the completion of 21 credit hours that may include both management and creative advertising courses. Both tracks, account management and creative, are available as minors.

The average number of students in the advertising creative major is 60 with the average number of students in upper-level classes at 18. The Capstone experience merges the advertising creative, advertising management and minor students to collaborate their expertise. This experience gives students the opportunity to participate in a national student advertising campaign each spring. In 2008, Drake students placed second, within one point of the first-place winners.

Accredited by the Accrediting Council on Education in Journalism and Mass Communication, Drake is among 109 accredited programs nationwide. To win accreditation, schools meet 12 standards, which address such issues as class size, diversity within the faculty and curriculum. Accreditation reviews occur every 6 years. Drake's program has been continuously accredited, most recently in 2004.

Requirements for Major

Thirty-one journalism credits with 6 journalism elective hours (optional) and 8 non-journalism courses are required to complete the advertising creative major.

Suggested progression of classes:

All classes are 3 credit hours except when indicated ( )

Advertising Creative
First-Sophomore YearsJunior-Senior Years
JMC 30Communications in SocietyJMC 104Communication Law and Ethics
JMC 40(1)Pre-professional WorkshopJMC 124Advertising Copywriting
JMC 54News and Reporting PrinciplesJMC 141Creative Strategy in Advertising
JMC 56Broadcast AdvertisingJMC 145Advertising Campaign Strategy
JMC 59Intro to Visual CommunicationJMC  JMC electives up to 6 credits
JMC 76Advertising PrinciplesECON 2Microeconomics
JMC 66Media Responsibility Over TimePSY001(4)Introduction to Psychology
ECON 1 Macroeconomics MKTG 101Marketing Principles
POLS 1 American Political Systems MKTG 115Consumer Behavior
SCSS 1Survey of Sociology
ART 21Digital Print

Students must also:

  • Meet all requirements of the Drake Curriculum.
  • Complete a minimum of 124 total credit hours.
  • Complete 87 credit hours outside of the SJMC course list; 65 of those hours must be in Arts and Sciences.
  • Declare an Area of Concentration with their Journalism adviser.
  • Maintain a 2.0 grade point average the first 60 hours at Drake and a 2.25 after the 60th hour.

Students should see Graduation Requirements and Regulations sections of the catalog for additional information.

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