The advertising minor is designed to provide students who anticipate careers involving an advertising component, such as marketing, management and business, with a well-rounded background in advertising principles and concepts. In addition, there will be some exposure to advertising's creative process. The minor is made up of 21 hours of journalism coursework.
Credits JMC 30 (Communications in Society) - Spring Only 3 JMC 59 (Visual Communication) 3 JMC 76 (Advertising Principles) 3 JMC 145 (Advertising Campaigns) 3
Choose three of the following:
Credits JMC 56 (Broadcast Advertising) 3 JMC 124 (Advertising Copywriting) 3 JMC 132 (Advertising Media Planning) 3 JMC Elective (To be approved by Adviser) 3
Advertising minors must also include ECON 1 and 2, PSYCH 1, MKTG 101 and SCSS 1 in their program.
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