Bachelor of Arts in Journalism and Mass Communication with a major in advertising creative.
Advertising majors choose between two areas of emphasis: the advertising account management track to develop expertise in planning, budgeting, administrating and coordinating services; and the advertising creative track to master the creative components of the advertising industry, including writing, design, print and broadcast production, traffic and creative services. Nonmajors may choose advertising as a minor, which requires the completion of 21 credit hours that may include both management and creative advertising courses. The average number of students in the advertising creative major is 60 with the average number of students in upper-level classes at 18. The capstone experience merges the advertising creative, advertising management and minor students to collaborate their expertise. This experience gives students the opportunity to participate in a national student advertising campaign each spring. In 2008, Drake students placed second, within one point of the first-place winners.
Accredited by the Accrediting Council on Education in Journalism and Mass Communication, Drake is among 113 accredited programs nationwide. To win accreditation, schools meet 9 standards, which address such issues as class size, diversity within the faculty and curriculum. Accreditation reviews occur every 6 years. Drake’s program has been continuously accredited, most recently in 2004.
Thirty-two journalism credits with 6 journalism elective hours (optional) and 7 non-journalism courses are required to complete the advertising creative major.
Suggested progression of classes:
All classes are 3 credit hours except when indicated ( )
|First-Sophomore Years||Junior-Senior Years|
|JMC 30||Communications in Society||JMC 104||Communication Law and Ethics|
|JMC 31(1)||Multimedia Lab||JMC 124||Advertising Copywriting|
|JMC 40(1)||Pre-professional Workshop||JMC 141||Creative Strategy in Advertising|
|JMC 54||News and Reporting Principles||JMC 145||Advertising Campaign Strategy|
(1) Fall (2) Spring
|JMC 57||Video Production||JMC||JMC electives up to 6 credits|
|JMC 59||Intro to Visual Communication||ECON 2||Microeconomics|
|JMC 76||Advertising Principles||PSY001(4)||Introduction to Psychology|
|JMC 66||Media Responsibility Over Time||MKTG 101||Marketing Principles|
|ECON 1||Macroeconomics||MKTG 115||Consumer Behavior|
|POLS 1||American Political Systems|
|SCSS 1||Survey of Sociology|
Students must also:
Students should see Graduation Requirements and Regulations sections of the catalog for additional information.
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