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Drake University - Public Relations

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Public Relations

Degree Options

Bachelor of Arts in Journalism and Mass Communication with a major in public relations.

Description of Program

Public relations professionals work to establish and maintain mutually beneficial relationships between an organization/client and its constituents. They work in a variety of settings: corporate, small business, government, and political campaigns, nonprofit organizations agencies and PR counseling firms. Drake PR students exercise the research, planning and communication skills they are developing as they work with “real world” clients in each of their PR classes. 

Approximately 120 students are enrolled in the Public Relations major. Average class size is 20 students.

Accredited by the Accrediting Council on Education in Journalism and Mass Communication, Drake is among 113 accredited programs nationwide. To win accreditation, schools meet 9 standards, which address such issues as class size, diversity within the faculty and curriculum. Accreditation reviews occur every six years. Drake's program has been continuously accredited, most recently in 2004.

Requirements for Major

Thirty-five journalism credits with 3 journalism elective hours (optional) and 7 nonjournalism courses are required to complete the Public Relations major.

Suggested progression of classes:

All classes are 3 credit hours except when indicated ( )

Public Relations
First-Sophomore YearsJunior-Senior Years
JMC 30Communications in SocietyJMC 123PR Writing
JMC 31(1)Multimedia LabJMC 131PR Collateral Materials
JMC 40(1)Pre-professional WorkshopJMC 136PR Research
JMC 54News and Reporting PrinciplesJMC 143Publicity
JMC 59Intro to Visual CommunicationJMC 146 PR Campaign Strategies
JMC 66Media Responsibility Over TimeJMCElective (0-3)
JMC 104Communication Law and EthicsECON 2Microeconomics
JMC135PR PrinciplesPSY001(4)Introduction to Psychology
ECON 1 Macroeconomics MKTG 101Marketing Principles
POLS 1 American Political Systems MGMT 110Mgmt Process and Behavior
SCSS 1Survey of Sociology

Students must also:

  • Meet all requirements of the Drake Curriculum.
  • Complete a minimum of 124 total credit hours.
  • Complete 86 credit hours outside of the SJMC course list; 65 of those hours must be in Arts and Sciences.
  • Declare an Area of Concentration with their journalism adviser.
  • Maintain a 2.0 GPA the first 60 hours at Drake and a 2.25 after the 60th hour.

Students should see Graduation Requirements and Regulations sections of the catalog for additional information.

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