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Drake University - Marketing

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Marketing

Degree Options

Bachelor of Science in Business and Administration degree with a major in Marketing.

Description of Program

The Marketing major provides both a theoretical understanding and a managerial/applied perspective regarding the principles of marketing and an understanding of marketing’s interaction with other functional areas of the organization. Through the selection of marketing electives, marketing majors receive a broad exposure to the diversity of marketing activities and an opportunity to tailor the program to their own interests. Central to these ends, the courses develop an understanding of the vocabulary of marketing, the process of exchange and the role of relevant information in decision-making. Experience with diagnosing and analyzing marketing problems as well as developing and implementing courses of action is emphasized.

Students of marketing prepare for professional careers in marketing management, product management, marketing research, consumer analysis, advertising management, selling and promotion, brokerage, wholesaling and related positions.

Requirements for Major

Non-business requirements:

One economics course numbered 100 or above

  • SCSS Sociology 1
  • Psychology 1 (Introductory Psychology)

Business requirements:

  • Marketing 113 (Marketing Research)
  • Marketing 118 (Marketing Management)
  • Marketing 115 (Consumer Behavior) OR Marketing 112 (Professional Selling)

A total of at least 7 courses from the list below are required to complete the major.


Approved Marketing Elective Courses:

  • Marketing 106 (Integrated Marketing Communications)
  • Marketing 109 (Internet Marketing)
  • Marketing 111 (Direct and Interactive Marketing)
  • Marketing 112 (Professional Selling)
  • Marketing 114 (Sales Management)
  • Marketing 115 (Consumer Behavior)
  • Marketing 130 (Field Applications in Marketing)
  • Marketing 170 (Global Marketing)
  • Marketing 180 (New Product Marketing)
  • JMC 76 (Advertising Principles)

In addition, the student must select, depending on interest, one of the following tracks.  Starred courses are required courses within the track.  Other courses listed are electives within the track. 

INTEGRATED MARKETING COMMUNICATIONS

* Mktg 106      Integrated Marketing Communications

* Mktg 115      Consumer Behavior

TWO of the following:

Mktg 111         Direct and Interactive Marketing

Mktg 112         Professional Selling

IS 145              Website Programming

JMC 129          Account Management

JMC 132          Media Planning

 

DIRECT & INTERACTIVE  MARKETING

* IS 145           Website Programming

* IS 160           Database Management

* Mktg 111      Direct and Interactive Marketing

ONE of the following:

Mktg 106         Integrated Marketing Communications

Mktg 109         Internet Marketing

Mktg 115         Consumer Behavior

 

MARKETING MANAGEMENT

* Mktg 106      Integrated Marketing Communications

* Mktg 115      Consumer Behavior

* Mktg 170      International Marketing

* Mktg 180      New Product Marketing  

 

MARKETING RESEARCH

* IS 160           Database Management

* Mktg 115      Consumer Behavior

* Mktg 130      Field Applications in Marketing

* Mktg 180      New Product Marketing

 

SALES

* Mktg 112      Professional Selling

* Mktg 114      Sales Management      

TWO of the following:

Mktg 106         Integrated Marketing Communications

Mktg 111         Direct and Interactive Marketing

Mktg 115         Consumer Behavior

BLAW 190      Negotiations (when offered)

Requirements for Minor

Accounting 41; Econ 001; Econ 002; Soc 001 OR PSY 001; Stat 71 OR Psy 015; Mkt 101; MKT 113; MKT 118; choose two marketing electives from:

  • Marketing 106 (Integrated Marketing Communications)
  • Marketing 108 (Database Marketing)
  • Marketing 109 (Internet Marketing)
  • Marketing 111 (Direct and Interactive Marketing)
  • Marketing 112 (Professional Selling)
  • Marketing 114 (Sales Management)
  • Marketing 115 (Consumer Behavior)
  • Marketing 130 (Field Applications in Marketing)
  • Marketing 170 (Global Marketing)
  • Marketing 180 (New Product Marketing)

A total of 6 hours of transfer credit may be applied toward the required courses for the Marketing minor.  The Marketing minor must have a 2.00 GPA or above.

 

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