Marketing

Description of Program

The marketing major provides both a theoretical understanding and a managerial/applied perspective regarding the principles of marketing and an understanding of marketing’s interaction with other functional areas of the organization. Through the selection of marketing electives, marketing majors receive a broad exposure to the diversity of marketing activities and an opportunity to tailor the program to their own interests. Central to these ends, the courses develop an understanding of the vocabulary of marketing, the process of exchange and the role of relevant information in decision-making. Experience with diagnosing and analyzing marketing problems as well as developing and implementing courses of action is emphasized.

Students of marketing prepare for professional careers in marketing management, product management, marketing research, consumer analysis, advertising management, selling and promotion, brokerage, wholesaling and related positions.

Requirements for Major

Non-business requirements:

  • One economics course numbered 100 or above
  • SCSS Sociology 1
  • Psychology 1, Introductory Psychology

Business requirements:

  • Marketing 113 — Marketing Research
  • Marketing 118 — Marketing Management
  • In addition, the student must select, depending on interest, four of the following:
    • Marketing 106 – Promotional Management
    • Marketing 108 – Database Marketing
    • Marketing 114 – Sales Management
    • Marketing 115 – Consumer Behavior
    • Marketing 170 – Global Marketing, and
    • JMC 176 – Advertising Principles
    • Marketing 109 - Internet Marketing

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