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Marketing

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Marketing

Available Options

Marketing department web site


Program Overview

The Marketing major provides both a theoretical understanding and a managerial/applied perspective regarding the principles of marketing and an understanding of marketing’s interaction with other functional areas of the organization. Through the selection of marketing tracks, marketing majors receive a broad exposure to the diversity of marketing activities and an opportunity to tailor the program to their own interests. Marketing tracks are offered in integrated marketing communications, direct and interactive marketing, marketing management, marketing research and sales. Central to these ends, the courses develop an understanding of the vocabulary of marketing, the process of exchange and the role of relevant information in decision-making. Experience with diagnosing and analyzing marketing problems as well as developing and implementing courses of action is emphasized.

Students of marketing prepare for professional careers in marketing management, product management, marketing research, consumer analysis, advertising management, selling and promotion, brokerage, wholesaling and related positions.


Requirements for Major

The marketing major has a set of required courses along with a series of tracks.  Each student selects one of the tracks and completes a set of mandatory and elective courses in the track.

Required courses

Course Credit Hours
MKTG 113 - Marketing Research 3
MKTG 115 - Consumer Behavior 3
MKTG 118 - Marketing Management 3
PSY 001 - Introduction to Psychology (with lab) 4
Track courses 15
TOTAL 28

Tracks

Starred courses are required courses within the track. Other courses listed are electives within the track.

INTEGRATED MARKETING COMMUNICATIONS

* MKTG 102 - Professional Selling

* MKTG 106 - Integrated Marketing Communications

* MKTG 111 - Direct and Interactive Marketing

One of:

  • JMC 123 – Public Relations Writing (prereq JMC 054)
  • IS 145 - Website Programming
  • ENG 094 - Business and Administrative Communication

One of:

  • MKTG 104
  • MKTG 109
  • MKTG 130
  • MKTG 170
  • MKTG 180

 

DIRECT & INTERACTIVE MARKETING

* MKTG 106 - Integrated Marketing Communications

* MKTG 111 - Direct and Interactive Marketing

* IS 160 - Database Management

Two of:

  • MKTG 102
  • MKTG 104
  • MKTG 109
  • MKTG 130
  • MKTG 170
  • MKTG 180

 

MARKETING MANAGEMENT

* MKTG 106 - Integrated Marketing Communications

* MKTG 130 - Field Applications in Marketing Research

* MKTG 170 - International Marketing

* MKTG 180 - New Product Marketing

One of:

  • MKTG 102
  • MKTG 104
  • MKTG 109
  • MKTG 111

 

MARKETING RESEARCH

* MKTG 130 - Field Applications in Marketing

* MKTG 180 - New Product Marketing

* IS 160 - Database Management

Two of:

  • MKTG 102
  • MKTG 104
  • MKTG 106
  • MKTG 109
  • MKTG 111
  • MKTG 170

 

SALES and SALES MANAGEMENT

* MKTG 102 - Professional Selling

* MKTG 104 - Sales Management

One of:

  • IS 160 - Database Management
  • MGMT 184 - Leadership and Personal Development

Two of:

  • MKTG 106
  • MKTG 109
  • MKTG 111
  • MKTG 130
  • MKTG 170
  • MKTG 180

Requirements for Minor

The minor in marketing is designed for students, outside the College of Business and Public Administration, who would like to supplement their degree with a set of skills and understandings in the field of marketing.  The following courses are required.

Course Credit Hours
ACCT 041 - Introduction to Financial Accounting 3
BUS 002 - The Business Profession II .5
ECON 001 - Principles of Macroeconomics 3
ECON 002 - Principles of Microeconomics 3
MKTG 101 - Marketing Principles 3
MKTG 113 - Marketing Research 3
MKTG 115 - Consumer Behavior 3
MKTG 118 - Marketing Mangement 3
PSY 001 - Introduction to Psychology (with lab) 4
STAT 071 - Statistics I, or 3
PSY 011 - Introductory Statistics 3
Elective - Select one from the following 3
MKTG 102 - Professional Selling  
MKTG 104 - Sales Management  
MKTG 106 - Integrated Marketing Communications  
MKTG 109 - Internet Marketing  
MKTG 111 - Direct and Interactive Marketing  
MKTG 130 - Field Applications in Marketing  
MKTG 170 - Global Marketing  
MKTG 180 - New Product Marketing  
TOTAL 31.5

A total of 6 hours of transfer credit may be applied toward the required courses for the Marketing minor. The Marketing minor must have a 2.00 GPA or above.

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