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Public Relations

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Public Relations

Degree Options

Bachelor of Arts in Journalism and Mass Communication (B.A.J.M.C.) with a major in Public Relations

Public Relations web site


Overview

Public relations professionals work to establish and maintain mutually beneficial relationships between an organization/client and its constituents. They work in a variety of settings: corporate, small business, government, and political campaigns, nonprofit organizations, agencies and PR counseling firms. Drake PR students exercise the research, planning and communication skills they are developing as they work with “real world” clients in each of their PR classes.

The Public Relations major enrolls about 125 students. Average class size is 20 students.

Accredited by the Accrediting Council on Education in Journalism and Mass Communication, Drake is among 114 accredited programs nationwide. To earn accreditation, schools meet 9 standards, which address such issues as class size, diversity, student services and curriculum. Accreditation reviews occur every 6 years. Drake’s program has been continuously accredited, most recently in 2011.


Degree Requirements

  • Meet all requirements of the Drake Curriculum.
  • Complete a minimum of 124 total credit hours.
  • Complete 80 credit hours outside of the SJMC course list; 48 of those hours must be Arts and Science credits.
  • 40 upper level credits.
  • Declare an Area of Concentration with SJMC adviser.
  • Maintain a 2.0 grade point average during the first 30 hours.
  • Maintain a 2.25 grade point average at Drake after the 30th hour.

Students should work with their advisers to assure selection of courses best suited to their educational and career objectives.  Please see Graduation Requirements and Regulations sections of the catalog for additional information.

Major Requirements

35 SJMC credits with 9 SJMC elective hours (optional) and four non-SJMC courses are required to complete the public relations major.

Required course list and the suggested progression of classes:

Course Credit Hours
First-Sophomore Years
JMC 030 - Communications in Society 3
JMC 031 - Multimedia Lab 1
JMC 040 - Pre-professional Workship 1
JMC 054 - Reporting and Writing Principles 3
JMC 059 - Intro to Visual Communication 3
JMC 085 - Public Relations Principles 3
JMC 123 - Public Relations Writing 3
ECON 002 - Principles of Microeconomics 3
POLS 001 - American Political Systems 3
SCSS xxx - (one three-credit course in Sociology) 3
Junior-Senior Years
JMC 066 - Media Responsibility Over Time 3
JMC 104 - Communications Law and Ethics 3
JMC 143 - PR Planning and Management 3
JMC 144 - Case Study Analysis 3
JMC 136 - Public Relations Research 3
MKTG 101 - Marketing Principles 3
MGMT 110 - Management Processes and Behavior 3
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