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Advertising

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Advertising

Degree Options

Advertising web page


Overview

Advertising majors learn to combine critical thinking with creativity to deliver strategic messages to a targeted audience on behalf of a client.  Advertising majors obtain jobs as advertising copywriter, account executive, researcher, digital producer, media planner, or social media strategist. Professionals in the advertising field have many options available, working for an advertising agency or a brand team, for corporations, nonprofits, media or trade organizations.

Advertising enrolls about 85 students.

Accredited by the Accrediting Council on Education in Journalism and Mass Communication, Drake is among 115 accredited programs worldwide. To earn accreditation, schools meet 9 standards, which address such issues as class size, diversity, student services and curriculum. Accreditation reviews occur every 6 years. Drake’s program has been continuously accredited, most recently in 2011.

Students should work with their advisers to assure selection of courses best suited to their educational and career objectives.  Please see Graduation Requirements and Regulations sections of the catalog for additional information.


Degree Requirements

  • Meet all requirements of the Drake Curriculum
  • Complete a minimum of 124 total credit hours
  • Complete 80 credit hours outside of the SJMC course list; 48 of those hours must be Arts and Science credits
  • 40 upper level credits
  • Declare an Area of Concentration with SJMC adviser
  • Maintain a 2.0 grade point average during the first 30 hours
  • Maintain a 2.25 grade point average at Drake after the 30th hour

Students should work with their advisers to ensure selection of courses best-suited to their educational and career objectives.  Please see Graduation Requirements and Regulations sections of the catalog for additional information.


Advertising Major

42 SJMC credits and 16 non-SJMC courses are required to complete the advertising major.

Required course list and the suggested progression of classes:

Course

Credit Hours

First-Sophomore Years

JMC 030 - Mass Media in a Global Society

3

JMC 031 - Multimedia Lab

1

JMC 040 - Pre-professional Workshop

1

JMC 041 – Financial Fundamentals for the Communication Professionals

1

JMC 054 - Reporting and Writing Principles

3

JMC 055 – Digital Strategies

3

JMC 057 - Video Production

3

JMC 059 - Intro to Visual Communication

3

JMC 076 - Advertising Principles

3

JMC 113 - Concepts in Consumer Awareness

3

JMC 124 - Copywriting and Content Design

3

ECON 002 - Principles of Microeconomics

3

MKTG 101 - Marketing Principles

3

POLS 001 - American Political Systems

3

PSY 001 - Introduction to Psychology (with lab)

4

SCSS xxx - (one three-credit course in Sociology)

3

Junior-Senior Years

JMC 104 - Communications Law and Ethics

3

JMC 105 – Web Page Design

3

JMC 145 - Advertising Campaign Strategies

3

Select two courses from the following:

 

JMC 117 - Strategic Media Planning

3

JMC 139 - Advertising Account Planning

3

JMC 141 - Strategic Message Design

3


Advertising Minor

The advertising minor is designed to provide students who anticipate careers involving an advertising component, such as marketing, management and business, with a well-rounded background in advertising principles and concepts. In addition, there will be some exposure to advertising's creative process. The minor is made up of 21 hours of SJMC coursework and one non-SJMC course.

Course

Credit Hours

Required courses

 

JMC 054 - Reporting and Writing Principles

3

JMC 059 - Introduction to Visual Communication

3

JMC 076 - Advertising Principles

3

JMC 113 - Concepts in Consumer Awareness

3

JMC 124 - Copywriting and Content Design

3

JMC 145 - Advertising Campaigns

1-3

PSY 001 - Introduction to Psychology (with lab)

4

Select one from the following

 

JMC 117 - Strategic Media Planning

3

JMC 139 - Advertising Account Planning

3

JMC 141 - Strategic Message Design

3

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