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Strategic Political Communication

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Strategic Political Communication

Program Options

Bachelor of Arts in Journalism and Mass Communication (B.A.J.M.C.) with a major in Strategic Political Communication

Strategic Political Communication web page


Overview

Strategic Political Communication majors gain the skills to communicate effectively within and through a complex media environment, enabling them to pursue a career in advocacy, political campaigns, government relations and related fields.

The Strategic Political Communication major enrolls about 12 students. Average class size is 20 students.

Accredited by the Accrediting Council on Education in Journalism and Mass Communication, Drake is among 115 accredited programs worldwide. To earn accreditation, schools meet 9 standards, which address such issues as class size, diversity, student services and curriculum. Accreditation reviews occur every 6 years. Drake’s program has been continuously accredited, most recently in 2011.


Degree Requirements

  • Meet all requirements of the Drake Curriculum
  • Complete a minimum of 124 total credit hours
  • Complete 80 credit hours outside of the SJMC course list; 48 of those hours must be Arts and Science credits
  • 40 upper level credits
  • Declare an Area of Concentration with SJMC adviser
  • Maintain a 2.0 grade point average during the first 30 hours
  • Maintain a 2.25 grade point average at Drake after the 30th hour

Students should work with their advisers to ensure selection of courses best-suited to their educational and career objectives.  Please see Graduation Requirements and Regulations sections of the catalog for additional information.


Major Requirements

36 SJMC credits with 8 SJMC elective hours (optional) and four non-SJMC courses are required to complete the major.

Required course list and the suggested progression of classes:

Course

Credit Hours

First-Sophomore Years

JMC 030  - Mass Media in a Global Society

3

JMC 031 - Multimedia Lab

1

JMC 040 - Pre-professional Workshop

1

JMC 041 – Financial Fundamentals for Communication Professionals

1

JMC 054 - Reporting and Writing Principles

3

JMC 059 - Intro to Visual Communication

3

JMC 085 - Public Relations Principles

3

JMC 088 – Introduction to Strategic Political Communication

3

JMC 123 - Public Relations Writing

3

ECON 002 - Principles of Microeconomics

3

POLS 001 - American Political Systems

3

SCSS xxx - (one three-credit course in Sociology)

3

Junior-Senior Years

JMC 055 – Digital Media Strategies

3

JMC 104 - Communications Law and Ethics

3

JMC 138 – Organizational Public Affairs

3

SCSR 128 – Argumentation & Advocacy

3

POLS 113 – American Electoral Process

3

POLS 116 – Media and Modern Politics

3

JMC 147 - Strategic Political Communication Capstone

3

Select one methods course from the following:

 

POLS 095, SCSS 159, or STAT 050

3

Approved Electives

 

JMC 076, 132, POLS 114 or 166

3

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