Marketing

Available Options

Marketing department web site


Program Overview

The Marketing major provides both a theoretical understanding and a managerial/applied perspective regarding the principles of marketing and an understanding of marketing’s interaction with other functional areas of the organization. Through the selection of marketing tracks, marketing majors receive a broad exposure to the diversity of marketing activities and an opportunity to tailor the program to their own interests. Marketing tracks are offered in integrated marketing communications, direct and interactive marketing, marketing management, marketing research and sales. Central to these ends, the courses develop an understanding of the vocabulary of marketing, the process of exchange and the role of relevant information in decision-making. Experience with diagnosing and analyzing marketing problems as well as developing and implementing courses of action is emphasized.

Students of marketing prepare for professional careers in marketing management, product management, marketing research, consumer analysis, advertising management, selling and promotion, brokerage, wholesaling and related positions.


Requirements for Major

The marketing major has a set of required courses along with a series of tracks.  Each student selects one of the tracks and completes a set of mandatory and elective courses in the track.

Required courses

Course

Credits

MKTG 113 - Marketing Research

3

MKTG 115 - Consumer Behavior

3

MKTG 118 - Marketing Management

3

PSY 001 - Introduction to Psychology (with lab)

4

Track courses

15-18

TOTAL

28-31

 

Tracks

Integrated Marketing Communications

  • MKTG 106- Integrated Marketing Communications
  • MKTG 111 - Direct and Interactive Marketing
  • One of:
    • MKTG 102 - Professional Selling
    • MKTG 109 - Internet Marketing
    • MKTG 130 – Marketing Analytics
  • One of the following electives:
    • ART 021 - Digital Media
    • ART 114 - Web Design
    • IS 145- Website Programming
    • JMC 058 - Introduction to Visual Communication
    • JMC 085 - Public Relations Principles

Direct and Interactive Marketing

  • MKTG 106 - Integrated Marketing Communications
  • MKTG 111 - Direct and Interactive Marketing
  • One of:
    • IS 160 - Database Management
    • MKTG 109 - Internet Marketing
    • MKTG 130 - Marketing Analytics
  • One of the following electives:
    • ART 021 - Digital Media
    • CS 065 - Introduction to Computer Science
    • JMC 058 - Introduction to Visual Communication

Marketing Management

  • One of:
    • MKTG 106 - Integrated Marketing Communications
    • MKTG 180 - New Product Marketing
  • MKTG 130 - Marketing Analytics
  • MKTG 170 - International Marketing
  • One of:
    • MKTG 102 - Professional Selling
    • MKTG 104 - Sales Management
    • MKTG 109 - Internet Marketing
    • ECON 131 - China's Economy

Marketing Analytics and Research

  • MKTG 130 - Marketing Analytics
  • MKTG 180 - New Product Marketing*
  • One of:
    • IS 074 - Advanced IT Applications for Business
    • IS 160 - Database Management
    • STAT 040 - Introduction to R and SAS
  • One of the following electives:
    • MKTG 102 - Professional Selling
    • MKTG 106 - Integrated Marketing Communications
    • ECON 170 - Introduction to Econometrics

Sales and Sales Management

  • MKTG 102 - Professional Selling
  • MKTG 104 - Sales Management
  • One of
    • MKTG 106 - Integrated Marketing Communications
    • MKTG 130 - Marketing Analytics
    • MKTG 180 - New Product Marketing
  • One of the following electives:
    • IS 160 - Database Management
    • MGMT 182 - Human Resource Management
    • MGMT 184 - Leadership and Professional Development
    • MGMT 186 - Compensation and Benefits
    • PSY 060 - Principles of Behavior
    • SCSS 077 - The Art of the Interview

Requirements for Minor

The minor in marketing is designed for students, outside the College of Business and Public Administration, who would like to supplement their degree with a set of skills and understandings in the field of marketing.  The following courses are required.

Course

Credits

ACCT 041 - Introduction to Financial Accounting

3

ECON 002 - Principles of Microeconomics

3

MKTG 101 - Marketing Principles

3

MKTG 115 - Consumer Behavior

3

PSY 001 - Introduction to Psychology (with lab)

4

Elective - Select three from the following

9

MKTG 102 - Professional Selling

 

MKTG 104 - Sales Management

 

MKTG 106 - Integrated Marketing Communications

 

MKTG 109 - Internet Marketing

 

MKTG 111 - Direct and Interactive Marketing

 

MTKG 113 - Marketing Research

 

MKTG 130 - Marketing Analytics

 

MKTG 170 - Global Marketing

 

MKTG 180 - New Product Marketing

 

MKTG 195 - Marketing Management

 

TOTAL

25

The Marketing minor may be declared upon completion of ACCT 041.  A total of 6 hours of transfer credit may be applied toward the required courses for the Marketing minor. The Marketing minor must have a 2.00 GPA or above.


2016-2017 Drake University Undergraduate Catalog
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November 15, 2017
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