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Marketing

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Marketing

Degree Options

Bachelor of Science in Business and Administration degree with a major in Marketing.

Description of Program

The Marketing major provides both a theoretical understanding and a managerial/applied perspective regarding the principles of marketing and an understanding of marketing’s interaction with other functional areas of the organization. Through the selection of marketing tracks, marketing majors receive a broad exposure to the diversity of marketing activities and an opportunity to tailor the program to their own interests. Marketing tracks are offered in integrated marketing communications, direct and interactive marketing, marketing management, marketing research and sales. Central to these ends, the courses develop an understanding of the vocabulary of marketing, the process of exchange and the role of relevant information in decision-making. Experience with diagnosing and analyzing marketing problems as well as developing and implementing courses of action is emphasized.

Students of marketing prepare for professional careers in marketing management, product management, marketing research, consumer analysis, advertising management, selling and promotion, brokerage, wholesaling and related positions.

Requirements for Major

Non-business requirements:

  • Psychology 1 (Introductory Psychology)

Business requirements:

  • Marketing 113 (Marketing Research)
  • Marketing 115 (Consumer Behavior)
  • Marketing 118 (Marketing Management)

In addition, the student must select, depending on interest, one of the following tracks. Starred courses are required courses within the track. Other courses listed are electives within the track.

INTEGRATED MARKETING COMMUNICATIONS

* Marketing 102 (Professional Selling)

* Marketing 106 (Integrated Marketing Communications)

* Marketing 111 (Direct and Interactive Marketing)

One of: Journalism and Mass Communications 123 – (Public Relations Writing) (prereq JMC 054) or Information Systems 145 (Website Programming) or English 094 (Business and Administrative Communication)

One of: Marketing 104, Marketing 109, Marketing 130, Marketing 170, Marketing 180

DIRECT & INTERACTIVE MARKETING

* Marketing 106 (Integrated Marketing Communications)

* Marketing 111 (Direct and Interactive Marketing)

* Information Systems 160 (Database Management)

Two of: Marketing 102, Marketing 104, Marketing 109, Marketing 130, Marketing 170, Marketing 180

MARKETING MANAGEMENT

* Marketing 106 (Integrated Marketing Communications)

* Marketing 130 (Field Applications in Marketing Research)

* Marketing 170 (International Marketing)

* Marketing 180 (New Product Marketing)

One of: Marketing 102, Marketing 104, Marketing 109, Marketing 111

MARKETING RESEARCH

* Marketing 130 (Field Applications in Marketing)

* Marketing 180 (New Product Marketing)

* Information Systems 160 (Database Management)

Two of: Marketing 102, Marketing 104, Marketing 106, Marketing 109, Marketing 111, Marketing 170

SALES and SALES MANAGEMENT

* Marketing 102 (Professional Selling)

* Marketing 104 (Sales Management)

One of: Information Systems 160 (Database Management) or Management 184 (Leadership and Personal Development)

Two of: Marketing 106, Marketing 109, Marketing 111, Marketing 130, Marketing 170, Marketing 180

Requirements for Minor

Accounting 41; Business 002; Economics 001; Economics 002; Psychology 001; Statistics 71 OR Psychology 011; Marketing 101; Marketing 113; Marketing115; Marketing 118; one marketing elective from the list below:

  • Marketing 102 (Professional Selling)
  • Marketing 104 (Sales Management)
  • Marketing 106 (Integrated Marketing Communications)
  • Marketing 109 (Internet Marketing)
  • Marketing 111 (Direct and Interactive Marketing)
  • Marketing 130 (Field Applications in Marketing)
  • Marketing 170 (Global Marketing)
  • Marketing 180 (New Product Marketing)

A total of 6 hours of transfer credit may be applied toward the required courses for the Marketing minor. The Marketing minor must have a 2.00 GPA or above.

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Admission Calendar

May 1 - Enrollment deadline for first-year students

August 4-8 - Iowa Private College Week

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