Bachelor of Arts degree with a major in rhetoric and communication studies.
Rhetoric and communication studies majors study public discourse, with particular emphasis on the role of persuasion in political life and popular culture. The Rhetoric program investigates the ways that our uses of language and symbols shape who we are and what we do. Courses address different kinds of texts and different kinds of audiences. The study of rhetoric includes visual, vocal, and written texts and both formal and popular communication. Courses study a variety of texts, ranging from political speeches and legal documents to newspapers, movies, television, and the Internet. Students in the Rhetoric program learn to analyze communication strategies and techniques, and are introduced to theories that help them to consider larger social and cultural patterns in the production and reception of public discourse. The curriculum highlights the political and ethical issues at stake in the relationships between language, power, identity and culture.
The primary objective of instruction and advising in the department is to help the student pursue a high-quality liberal arts education. This liberal arts ideal combines study of a broad range of subjects with training in critical theory, discourse analysis, and cultural performance, and it should culminate in the critical thinker, articulate citizen, and effective advocate. Rather than preparing students for professional work in a specific career, the program attempts to cultivate qualities of leadership that are common to many aspects of professional, social, and political life. Each student’s program includes study in a range of arts and sciences, focuses on specific problems of collective life, attends to questions of ethics, politics, and power, and develops analytical and performative skills. Courses in Rhetoric and Communication Studies emphasize the careful reading of primary texts, open discussion of alternative interpretations and cultural and political implications, analysis of the efficacy and ethics of rhetorical appeals, writing original and creative essays and research papers, and giving skillful and innovative oral presentations.
Students who major in Rhetoric typically go on to careers in business or public service, or to professional school or graduate school in a number of disciplines (including law, business, communication studies, education, and other fields). Many students complete other majors or interdisciplinary concentrations.
The Rhetoric and Communication Studies program includes two full-time faculty members, both of which have earned their doctorate degrees in Rhetorical Studies. The faculty members teach courses ranging from introductory level to upper-level courses in their area of specialization.
There are no high school prerequisite courses or requirements needed for enrollment in the Rhetoric and Communication Studies program.
The Rhetoric and Communication Studies program offers a major consisting of 30-credit hours, and a minor requiring 18-credit hours. All Rhetoric Majors are expected to complete:
We want to help each student have the richest possible education while at Drake University, and we believe that the best preparation of the world of the 21st century requires a flexible approach to acquiring a broad range of experiences and skills. Each student program for a major or minor is developed individually. The major or minor program is designed within a basic disciplinary framework that allows a range of options for addressing the student’s educational goals, strengths, and weaknesses in coordination with other programming.
Upper-level courses from other departments may be included in the major as they fit into the department’s curricular categories, contribute to a comprehensive and cohesive program of study, and advance the student’s education goals. (For example, a student interested in the relationship between religion and politics might include courses from the Political Science and Religion/Philosophy departments.) Courses from other departments should not comprise more than 6 of the first 30 hours of the major, and all sections must be approved by the Rhetoric and Communication Studies faculty. Students are responsible for fulfilling any prerequisites for such courses.
All program decisions for the major or minor must be approved by the student’s academic adviser in the department. Selection and scheduling will be done to optimize coordination with the student’s other areas of study (other majors and minors, concentrations in interdisciplinary studies, the Honors program) and with other educational opportunities such as study abroad.
Eighteen hours are required for a minor. Minor programs in Rhetoric involve only courses that are taught by faculty in the department. There is still considerable flexibility for individual planning.
The Drake Curriculum, required of all undergraduates, is designed to help students meet personal and professional goals as they acquire fundamental knowledge and abilities in ten Areas of Inquiry, including communication, critical thinking, artistic experience, historical consciousness, information and technology literacy, international and multicultural experiences, scientific and quantitative literacy, values and ethics and engaged citizenship. Students work closely with their academic advisers to craft a program of study in general education that prepares students for civic and professional leadership.
The Drake Curriculum also requires first-year seminars, which foster development of critical thinking and written and oral communication skills through a topical focus; and a Senior Capstone, in which students demonstrate the capacity to bring information, skills and ideas to bear on one project.
Internships are available for credit when they can be arranged by the student and involve a component of academic reading and writing. Past internships have included work with political campaigns, government offices, advertising firms, and community organizing.