Marketing

Degree Options

Bachelor of Science in Business and Administration degree with a major in Marketing.

Description of Program

The Marketing major provides both a theoretical understanding and a managerial/applied perspective regarding the principles of marketing and an understanding of marketing’s interaction with other functional areas of the organization. Through the selection of marketing tracks, marketing majors receive a broad exposure to the diversity of marketing activities and an opportunity to tailor the program to their own interests. Marketing tracks are offered in integrated marketing communications, direct and interactive marketing, marketing management, marketing research and sales. Central to these ends, the courses develop an understanding of the vocabulary of marketing, the process of exchange and the role of relevant information in decision-making. Experience with diagnosing and analyzing marketing problems as well as developing and implementing courses of action is emphasized.

Students of marketing prepare for professional careers in marketing management, product management, marketing research, consumer analysis, advertising management, selling and promotion, brokerage, wholesaling and related positions.

Requirements for Major

Non-business requirements:

• Psychology 1 (Introductory Psychology)

Business requirements:

• Marketing 113 (Marketing Research)
• Marketing 115 (Consumer Behavior)
• Marketing 118 (Marketing Management)

A total of at least 4 courses from the list of marketing electives below are required to complete the major.

Approved Marketing Elective Courses:

• Marketing 102 (Professional Selling)
• Marketing 104 (Sales Management)
• Marketing 106 (Integrated Marketing Communications)
• Marketing 109 (Internet Marketing)
• Marketing 111 (Direct and Interactive Marketing)
• Marketing 130 (Field Applications in Marketing)
• Marketing 170 (Global Marketing)
• Marketing 180 (New Product Marketing)

In addition, the student must select, depending on interest, one of the following tracks. Starred courses are required courses within the track. Other courses listed are electives within the track.

INTEGRATED MARKETING COMMUNICATIONS

* Mktg 102 Professional Selling

* Mktg 106 Integrated Marketing Communications

* Mktg 111 Direct and Interactive Marketing

One of: JMC 123 - Public Relations Writing (prereq JMC 054) or IS 145 - Website Programming or Eng 094 - Business and Administrative Communication

One of: Mktg 104, Mktg 109, Mktg 130, Mktg 170, Mktg 180

DIRECT & INTERACTIVE MARKETING

* Mktg 106 Integrated Marketing Communications

* Mktg 111 Direct and Interactive Marketing

* IS 160 Database Management

Two of: Mktg 102, Mktg 104, Mktg 109, Mktg 130, Mktg 170, Mktg 180

MARKETING MANAGEMENT

* Mktg 106Integrated Marketing Communications

* Mktg 130Field Applications in Marketing Research

* Mktg 170International Marketing

* Mktg 180New Product Marketing

One of: Mktg 102, Mktg 104, Mktg 109, Mktg 111

MARKETING RESEARCH

* Mktg 130 Field Applications in Marketing

* Mktg 180 New Product Marketing

* IS 160 Database Management

Two of: Mktg 102, Mktg 104, Mktg 106, Mktg 109, Mktg 111, Mktg 170

SALES and SALES MANAGEMENT

* Mktg 102 Professional Selling

* Mktg 104 Sales Management

One of: IS 160 - DAtabase Management or MGMT 184 - Leadership

Two of: Mktg 106, Mktg 109, Mktg 111, Mktg 130, Mktg 170, Mktg 180

Requirements for Minor

Accounting 41; Bus 002; Econ 001; Econ 002; Psy 001; Stat 71 OR Psy 011; Mktg 101; Mktg 113; Mktg115; Mktg 118; one marketing elective from the list below:

• Marketing 102 (Professional Selling)
• Marketing 104 (Sales Management)
• Marketing 106 (Integrated Marketing Communications)
• Marketing 109 (Internet Marketing)
• Marketing 111 (Direct and Interactive Marketing)
• Marketing 130 (Field Applications in Marketing)
• Marketing 170 (Global Marketing)
• Marketing 180 (New Product Marketing)

A total of 6 hours of transfer credit may be applied toward the required courses for the Marketing minor. The Marketing minor must have a 2.00 GPA or above.