The Bulldog Book

Advertising-Creative

Degree Options

Bachelor of Arts in Journalism and Mass Communication with a major in advertising creative.

Description of Program

Advertising majors choose between two areas of emphasis: the advertising account management track to develop expertise in planning, budgeting and coordinating services; and the advertising creative track to master the creative components of the advertising industry, including writing, design, print and broadcast production, traffic and creative services. Non-majors may choose advertising as a minor, which requires the completion of 21 credit hours that may include both account management and creative advertising courses. The average number of students in the advertising creative major is 60 with the average number of students in upper-level classes at 18. The capstone experience merges the advertising creative, advertising management and minor students to collaborate their expertise. This experience gives students the opportunity to participate in a national student advertising campaign each spring.

Accredited by the Accrediting Council on Education in Journalism and Mass Communication, Drake is among 109 accredited programs nationwide. To earn accreditation, schools meet 9 standards, which address such issues as class size, diversity, student services and curriculum. Accreditation reviews occur every 6 years. Drake’s program has been continuously accredited, most recently in 2011.

Requirements for Major

Thirty-two journalism credits with 6 journalism elective hours (optional) and 6 non-journalism courses are required to complete the advertising creative major.

Suggested progression of classes:

All classes are 3 credit hours except when indicated ( )

Advertising Creative
First-Sophomore Years		Junior-Senior Years
JMC30	Communications in Society	JMC 104	Communications Law and Ethics
JMC 31(1)	Multimedia Lab	JMC 124	Advertising Copywriting
JMC40(1)	Pre-professional Workshop	JMC141	Creative Strategy in Advertising
JMC54	News and Reporting Principles	JMC145	Advertising Campaign Strategy (1) Fall (2) Spring
JMC57	Video Production	JMC	JMC electives up to 6 credits
JMC59	Intro to Visual Communication	ECON 2	Microeconomics
JMC76	Advertising Principles	PSY001(4)	Introduction to Psychology
JMC 66	Media Responsibility Over Time	MKTG 101	Marketing Principles
POLS 1	American Political Systems	MKTG 115	Consumer Behavior
SCSS 1	Survey of Sociology

Students must also:

Meet all requirements of the Drake Curriculum.
Complete a minimum of 124 total credit hours.
Complete 86 credit hours outside of the SJMC course list; 65 of those hours must be in Arts and Sciences.
Declare an Area of Concentration with their SJMC adviser.
Maintain a 2.0 grade point average during the first 30 hours at Drake and a 2.25 after the 30th hour.

Students should see Graduation Requirements and Regulations sections of the catalog for additional information.