Graphic Standards

A cohesive look with recognizable design features helps Drake communications cut through the clutter and avoid the recycling bin or digital trash can. It’s what makes someone pause in front of an event poster, recognizing the Drake colors and structure of the piece before he even discovers what the event is. It creates a feeling of unity as students walk across campus or prospective students visit different buildings. The more materials we fit into Drake’s identity platform, the better we leverage and showcase the breadth of the University’s offerings to all audiences.

Current Standards