Unit Identity Colors and Examples

The Drake University color palette consists of 25 colors used in various combinations to represent the University. All colors are Pantone Matching System colors.

Drake blue and white are the two primary colors for the University. Drake blue should be used on all communications.

A triad of colors has been selected to distinguish each unit, while use of Drake blue serves to connect the triads. 

When communication is generated by the institution and not a particular unit or department, any color in the entire palette can be used—again, along with a strong application of Drake blue. Every effort should be made to ensure unit color palettes aren’t duplicated in institutional communications.

‌Unit Identity Colors and Examples

University Examples (all unit colors are also applicable to University materials)

Drake Blue
PMS 294
c100/m58/y0/k21
Hex #004477
PMS 299
c86/m8/y0/k0
Hex #0099ff
 
PMS Cool Gray 5
c15/m8/y8/k22
Hex #999999
White
c0/m0/y0/k0
Hex #ffffff

Example:
Friends of Drake Arts postcard

Note:
Text as image is the secondary image on this piece.

Example:
Honor Program Award Ceremony Program

Student Life

PMS 299
c86/m8/y0/k0
Hex #0099ff
 
PMS 2945
c100/m45/y0/k14
Hex #004477
 
PMS 110C
c2/m24/y100/k7
Hex #ffCC00
 

Example:
Student Health Center brochure

Note:
Student Life pieces do have a triad of color like the units. When possible these three colors should be used.

 

Cowles Library

PMS 537
c22/m12/y3/k0
Hex #ddddee
 
PMS 7499
c0/m2/y15/k0
Hex #ffffdd
 
PMS 426
c0/m0/y0/k100
Hex #000000
 

Example:
Event series poster

 

Drake Athletics

Drake Blue
PMS 294
c100/m58/y0/k21
Hex #004477
White
c0/m0/y0/k0
Hex #ffffff
PMS Cool Gray 5
c15/m8/y8/k22
Hex #999999

Example:
Athletics poster

Note:
Athletics does have a triad of color like the units. When possible these three colors should be used.

 

School of Education

PMS 477
c50/m85/y100/k35
Hex #552222
 
PMS 1525
c0/m58/y100/k10
Hex #cc4411
 
PMS 290
c24/m1/y1/k0
Hex #99ccff

Example:
Postcard

 

College of Pharmacy & Health Sciences

PMS 290
c25/m2/y0/k0
Hex #cceeff
 
PMS 7495
c25/m0/y80/k30
Hex #668811
 
PMS 7492
c12/m0/y50/k7
Hex #ddee99
 

Example:
Recruitment brochure

Note:
This piece was used at a fair comprising many colleges of pharmacy—thus the Drake logo has been elevated.

College of Business & Public Administration

PMS 4515
c0/m9/y50/k24
Hex #bbaa77
 
PMS 426
c91/m74/y51/k93
Hex #333333
 
PMS 2727
c71/m42/y0/k0
Hex #6699ee
 

Example:
Postcard

College of Arts & Sciences

PMS 299
c86/m8/y0/k0
Hex #0099ff
Pantone 032
c0/m90/y86/k0
Hex #ff0022
 
Pantone 151
c0/m55/y100/k0
Hex #ff6600
 

Example:
Recruitment brochure

 

School of Journalism & Mass Communication

PMS 631
c67/m0/y12/k2
Hex #33cccc
 
PMS 7477
c80/m0/y10/k68
Hex #005555
 
Pantone 151
c0/m55/y100/k0 
Hex #ff6600
 

Example:
Banner

 

Drake Law

PMS 2965
c100/m38/y0/k64
Hex #003355
 
PMS 7499 
c1/m2/y20/k0 
Hex #ffffdd
 
PMS 7421
c0/m100/y30/k61
Hex #880033
 

Example:
Invitations

Note:
Top example uses the word while bottom example uses the seal as a graphic (an option for the law school).

 

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