Q & A and Other Resources

How do I order stationery?

Stationery—including envelopes, letterhead, business cards, and notecards—can be ordered from the Drake University web-to-print e-store. This site also provides premiums and other web-to-print materials that can be easily ordered by your department’s or college’s primary administrator or budget manager. Many administrators already have an established password, but in the case of new administrative employees, budget managers can request a new account by completing this form: http://drake.qualtrics.com/jfe/form/SV_eJ6BOe0UvqkWxJb

If you are a current e-store user and you have a questions about producing stationery or other web-to-print materials, contact our production manager, Micki Nelson (micki.nelson@drake.edu).

If you are ordering stationery for a mailing or considering ordering a large amount, we encourage you to consult with your Partner Relations Manager to explore cost- and time-saving options.

UC brand identity standards provide guidelines for University stationery.

What does stationery look like?

UC brand identity standards provide guidelines for University stationery as well as examples.

How do I order a name badge(s)?

Drake has a standard for University name badges. Magnetic name badge(s) for your unit should be ordered through the Drake University Merchandise e-Store through Competitive Edge. For a step-by-step guide to ordering name badges via the e-Store review Ordering Name Badges How-To.

You will see a proof of each name badge prior to production. Once you have approved the proof, assume 7–10 working days for delivery.

1 1/2" x 3" (A1–A4) name badges cost $3.90/ea. and 2" x 3" (B1-B4) badges are priced at $4.10/ea.

For Excel order forms (useful for bulk orders), select the size badge(s) you are ordering:
A1-A4 Name Badge Order Form
B1-B4 Name Badge Order Form 

How do I format material on letterhead and/or envelopes?

UC brand identity standards provide guidelines for University stationery.

What if I need a photograph?

UC hosts a photo library consisting of images of student life, campus events, the campus landscape, and faculty and staff, as well as historical photographs. Photos taken since 2009 may be provided digitally. Historical photos are available on a more limited basis. Contact Justice Simpson (x3779) for more information.

How do I get a photographer for an event?

UC works with several professional photographers who are selected based on project needs and budget. Arrangements can also be made for photography services outside the Des Moines area.

Additionally, UC offers the services of the Drake Photo Bureau for on-campus events. An all-student group, the photo bureau provides high-quality photography services free of charge to qualified groups. Contact Justice Simpson (x3779) to determine whether your group qualifies.

To submit a request for a photographer, complete the form at www.drake.edu/photorequest.

What if I need a video?

The Office of University Communications provides video services for external communications that promote the image and reputation of the University. Primarily, these video projects fall into the following categories:

  • Recruitment
  • Development
  • Public Relations
  • Social Media

Internal communications video projects will be referred to DTS Academics & Emerging Technology Office for consultation.

UC provides a number of service levels for video projects, from simple social media videos to large-scale, top-level promotional videos and advertisements. These levels require different levels of skill and equipment to produce, and thus UC maintains relationships with local freelance video production companies in addition to UC’s own in-house production services.

Service level examples:

  • Top of the line (high impact, large audience; e.g. TV advertisements, major fundraising keynote)
  • Mid-range (storytelling, editorial, fundraising videos to be primarily distributed online; e.g. student profiles, program promotions, e-solicits) 
  • Entry level (videos to be used only in social media posts)
To inquire about beginning a video project, please contact Jeremy Sievers at x2795 or jeremy.sievers@drake.edu.

Are there any readily available facts and data I can use?

The UC editorial staff gathers Drake Facts and edits them each year for accuracy. In addition, a list of Pride Points is available for review and use.

How can I get a Drake logo?

The Drake logo and the Drake athletic logo are assets that Drake University must work hard to protect. A vector file of either logo can only be obtained by requesting one from University Communications. Clients should include the intended use of the logo in their request and must agree to the terms and rules of use. Requests should be sent to Kristin Dunn (kristin.dunn@drake.edu). Note: There is a one business day turnaround on logo requests.

Can I have a unique logo?

The Drake University logo is the primary visual mark for Drake University. Merchandise marks exist for each primary college/school, as well as for some of the administrative departments (see below for more information on merchandise marks). Contact University Communications if you have questions about the University logo or merchandise marks.

What are merchandise marks, and when can I use them?

Merchandise marks combine the Drake University logo with a primary college/school or administrative department. These marks can be used for promotional items (pens, shirts, Frisbees, etc.) and for sponsorship benefits when the sponsorship is from a particular school or department.

Can I use the D-Dog logo?

The D-Dog, or the Drake University Athletics logo, is reserved for athletics and licensed merchandise. To ensure a consistent Drake University athletics brand identity, animated, stylized, hand-drawn, illustrated, or other forms of our bulldog or athletics logo cannot be used.

Where can I find answers to questions about grammar and style?

Visit the Writing section of the Brand Guidelines for assistance. Drake University uses The Associated Press (AP) Stylebook as its style guide, and all University units are expected to follow AP style. The writing standards also cover the most common style questions for University communications.

I downloaded an .eps file and have no way to open it. What do I do?

Although you may not have a program that can open an .eps file, you can still insert it into Microsoft Word, Publisher, PowerPoint, or any other image program. Select Insert > Picture > From File, then navigate to the desired .eps file. An .eps file is vector based, which means it can be scaled to any size without becoming pixelated.

How can I list an event on the Events Calendar on the Drake website?

Events Calendar administration is managed across campus through content owners; each college and school has a representative in their Dean's offices. Additionally, the President's office, Provost's office and Office of Student Life have access. This is the best place to start. If you have a special needs, questions, or problems please contact Carl Olsen (x2986).

If you have an event to promote on our news site or need an event release, please fill out our request form and a PR specialist will contact you for more information.

How do I order a sign or plaque?

Drake's identity standards: Signage provides the process for ordering these items.

How do I create social media accounts?

Creating a Facebook fan page:

Follow these simple steps to start a Facebook fan page for a University-related presence.

  1. Make sure you have a strategy and a plan for ensuring consistent, quality content and active monitoring and response.
  2. Check with the Office of University Communications for guidance and to ensure consistency of visual and editorial content among Drake presences.
  3. Visit www.facebook.com/pages/create.php.
  4. Select the type of organization with which you’re affiliated. For University departments and programs, consider “Education” in the drop-down menu for “Company, Organization or Institution.”
  5. Enter the name of your fan page. You cannot change this later without deleting and re-creating the page.
    1. Choosing a name
      1. Be sure to include “Drake University”
      2. Be concise but informative. Don’t use acronyms—community members may not be familiar with them.
  6. Upload a profile picture for your fan page. This should be square—at least 180 pixels wide and 180 pixels tall.
  7. Upload a cover image for your fan page. This should be a horizontally-oriented image 815 pixels wide by 315 pixels tall.

Creating a Flickr account:

Flickr is a public, electronic photo gallery used to showcase the activities of your department or program. 

A free Flickr account allows you to upload 100 MB of photos per month. See all of the offerings of a free account at www.flickr.com/help/limits/#65.

A paid, or Pro, Flickr account is $24.95 a year and provides unlimited storage, sets, galleries, and collections. See all of the perks of a Pro account at www.flickr.com/help/limits/#28.

  1. Make sure you have a strategy in place with clearly defined goals and a plan for ensuring consistent, quality content and active monitoring and response.
  2. Check in with the Office of University Communications for guidance and to ensure consistency of visual and editorial content among Drake presences.
  3. Visit www.flickr.com and click the “CREATE YOUR ACCOUNT” button to begin the process.
  4. Flickr requires a Yahoo! credential. The Office of University Communications suggests using a group account that identifies your department or program and can be accessed by all personnel.
    1. Examples: DrakeMarketing@yahoo.com; DrakeAlumni@yahoo.com
  5. Once you’ve set up your Flickr account, visit www.flickr.com and log in with your user name and password.
  6. Your account screen name should clearly identify your organization. This screen name will display at the top of the page when visitors go to your Flickr page.
  7. Begin adding photos using the “Upload” button. Here are some ideas to help you get started:
    1. Strive for quality over quantity. Only upload the best photos, and don’t upload too many.
    2. Use the sets and collections features to organize your photos. Tag photos to make them easier for your audience to find.
    3. If your department or program has a website, make sure to display a link to your Flickr account.
      1. You can also include a badge that will display your most recently posted photos (build your badge at www.flickr.com/badge.gne)
    4. Monitor comments on photos daily. Encourage two-way communication by responding to comments. Delete comments that you deem vulgar or that may include personal attacks, racial/other slurs (see section 6 of social media guidelines). Be open to criticism on photos, and do not delete those critical comments—rather, respond to the critical remarks directly with additional information or clarification.
    5. Make sure that you own photos that you upload or have permission from the photographer. Don’t post other people’s photos without permission.

Creating a Twitter Account:

Twitter is a platform for concise discussion and interaction. Share information about your department or program, but also share information from other sources and engage with followers by asking questions or responding to their tweets. All updates to Twitter are made in 140 characters or less.

  1. Make sure you have a strategy in place with clearly defined goals and a plan for ensuring consistent, quality content and active monitoring and response.
    1. Try to make a list of those you will be following such as other Drake accounts, accounts for other programs and people related to your field, and individuals who are tweeting about keywords relevant to your academic, research, or professional interests.
    2. Remember to read, retweet, and respond. The goal isn’t just to share content, but to engage in online conversations.
  2. Check in with the Office of University Communications for guidance and to ensure consistency of visual and editorial content among Drake presences.
  3. Visit www.twitter.com and click “Sign up for Twitter”
  4. Where it says to enter “Name,” give the name of your department or program.
    1. Choosing a username—this will be your Twitter identity for tweeting content and will identify you when you respond to tweets. The username should include your department or program name and include your Drake affiliation.
      1. Examples: “@DrakeUniversity,” “@DrakeAlumni,” “@DUBulldogs”
      2. If you have a Facebook account for your department or program, try to make that name and your Twitter username the same, or as close as possible.
  5. A general email account should be used through which multiple users will have access, rather than a personal email address.
  6. Fill out the “settings” information. For your one-line bio, briefly describe your department or program and include a link to your website and Facebook page, as appropriate.
  7. For your profile picture, the Office of University Communications will help you select a high-resolution photo or logo that is customized for your department or program but will be cohesive with all Drake social media visual representations. Per Twitter, your profile picture needs to be no more than 700k. The maximum display size for your profile picture Is 128 pixels wide by 128 pixels high. Don’t worry about what this means—the Office of University Communications can help you meet these guidelines.
  8. Some simple and free apps that make monitoring and updating your Twitter account easier include TweetDeck and HootSuite. Explore these different platforms to decide whether your department or program would like to utilize them. The Office of University Communications can aid in setting up your account through these services and provide you with a tutorial on each.