Creating Customer Value
In today’s hyper-competitive and highly informed marketplace, clearly defined value propositions that attract and retain profitable customers have never been more important. This course provides participants the foundational concepts and pragmatic approaches to do so across business models and industries.
Data Driven Decision Making
Date/Time: Monday, May 16, 8 a.m.–1 p.m.
Instructor: Matt Spackman, Ph.D., Vice President of Business Insights & Analytics, Kum & Go
Big data—don’t dismiss it as a buzz word. The fact is, being able to analyze, interpret, and utilize data to make crucial business decisions is quickly becoming one of the most valued skills in the marketplace. With Data Driven Decision Making, you’ll be introduced to basic concepts of employing data to assist in making decisions that will positively impact your organization and bottom line.
Financials for Non-Financial Managers
Date/Time: Thursday, June 16, 2016, 8 a.m - 1 p.m.
Instructor: Ann Shelton, Chief Financial Officer, HomeServices of Iowa
Budgeting is not just for accountants. Business owners and managers at every level have profit and loss (P&L) responsibility, thus involvement in the budget process is essential. Marketing, manufacturing, human resources, health care, you name it—all professions are ultimately measured by their owners or investors in terms of their bottom line. No matter the metric, budgeting and forecasting effectively is crucial for understanding all businesses and succeeding at delivering results.