about CHARACTER COUNTS! IN IOWA

CHARACTER COUNTS! in Iowa

CHARACTER COUNTS! in Iowa is a project of The Institute for Character Development at Drake University. Through a statewide partnership with the CHARACTER COUNTS! Coalition, the ICD facilitates a variety of CHARACTER COUNTS! initiatives throughout the state of Iowa. CHARACTER COUNTS! is based on the Six Pillars of Character. Click here to learn more about the Six Pillars.

The Institute for Character Development

Founded by former Governor Robert D. Ray in 1997, the Institute is a non-profit organization housed at Drake University in Des Moines, IA.

The Institute's mission is to recognize, enhance and sustain the positive qualities of Iowans in order to promote civility through character development.

Its vision is that every Iowan embrace and practice good character by demonstrating trustworthiness, respect, responsibility, fairness, caring and citizenship.

Josephson Institute of Ethics

CHARACTER COUNTS! and the Six Pillars of Character are service marks of the CHARACTER COUNTS! Coalition, a project of the Josephson Institute of Ethics. The Institute is a proud member of the CHARACTER COUNTS! Coalition.

Learn more about the Josephson Institute of Ethics.