This course will examine closely the relationship
between American presidents and the media since 1960. The media role
in observing presidents has grown considerably since that time, and
more than ever, presidents are in the public eye through the media.
The objectives of the course will be (1) to increase
students' understanding of the presidential-media relationships; (2)
to provide a solid historical background on those relationships; (3)
to examine using cases studies the media coverage of the nine presidents
since 1960; and (4) to assess the overall media coverage of each president.
Required Books:
Johnson, Haynes. The Best of Times: America in
the Clinton Years. New York: Harcourt, Inc., 2001.
Kovach, Bill, and Rosenstiel, Tom. Warp Speed:
America in the Age of Mixed Media. New York: The Century Foundation
Press, 1999.
Watson, Mary Ann Watson. The Expanding Vista:
American Television in the Kennedy Years. Durham: Duke University
Press, 1994.
Woodward, Bob, and Bernstein, Carl. All the President's
Men. Any edition will be acceptable.
Other Readings:
Students also will be doing extensive readings of
books on reserve in Cowles Library and of numerous sites on the World
Wide Web relating to the American presidency and the media. Thanks to
C-Span, for example, the links under the photos of eight former presidents
on this site will take students to detailed information and Web links
on each of the presidents since 1960. The class will use the C-Span
pages as starting points for our discussions on each president. The
link under the ninth photograph--that of current President George W.
Bush--will take visitors to a page concerning the president on the White
House Web site.
Keeping Up With the News:
To provide common ground for our class discussions
of contemporary presidential news, you should be regularly reading The
Washington Post and The New York
Times.
Each student also will be assigned a television
news network to monitor throughout the semester for presidential news
coverage. You will be expected to analyze critically how the networks
cover President George W. Bush and his administration, and you will
be asked to place the coverage in its historical context.
Subjects to Be Covered:
The course will address subjects from both the historical
and contemporary perspective. We will follow a chronological development
as we address the various presidencies and the media, but the study
of each president will be related when necessary to contemporary situations.
Among the many subjects to be addressed are: Presidents and televised
crises (Cuban missile crisis, Iran hostage crisis, terrorists' attacks
on the World Trade Center and the Pentagon); presidents and allegations
of wrongdoing (Nixon and Watergate, Bush and Iran-Contra, Bill Clinton
and impeachment proceedings in the wake of the Monica Lewinsky scandal);
presidents and war (Vietnam, Persian Gulf, and the war on terrorism);
presidents and domestic issues (civil rights, education, the economy,
the environment, criminal justice); presidents and their images (JFK
as the first TV president, Ronald Reagan as the Great Communicator,
Bill Clinton and his TV image); and presidents and the polls (Who was
popular and why?).
Course Requirements:
Each student will write several short discussion
papers (1 to 2 pages) during the semester. Those papers will receive
credit/no credit grades.
Each student also will write three short essays
(5 to 6 pages) on assigned subjects and a major research paper (20 pages
plus endnotes/footnotes and a bibliography) on the television coverage
of the presidency or the coverage by another medium of your choice.
Grading:
Your grades will be determined by your work on your
three essays and your major research paper; on your participation in
class discussions and forums on the World Wide Web; on your work on
other class assignments, and on your attendance.
Student Mentors:
Two juniors will serve as mentors in this class.
In addition to doing class assignments, they will aid the professor
in carrying out classroom discussions, and they will conduct their own
class sessions on assigned topics.
Web Forum Discussions:
During the semester, we will use the University's
Blackboard Web forum for additional class discussions on subjects relating
to the media and the presidency. Each student will be expected to participate
in such discussions.
Essays and Major Research Paper:
First short essay (5 to 6 pages)--This essay should
examine John F. Kennedy as the first president to use live television.
You can determine the approach to your paper--for example, Kennedy's
use of television in times of crisis; Kennedy and his image on TV, the
media coverage of the Kennedy assassination, etc.
Second short essay (5 to 6 pages)--This essay should
deal with (1) the role of a press secretary (or secretaries) in helping
tell the story of a president or presidents or (2) the role of a reporter
(or reporters) in determining the news concerning a president or presidents.
Third short essay (5 to 6 pages)--This essay should
center on your study through the semester of President George W. Bush
and the media coverage of him.
Major research paper (20 pages plus endnotes/footnotes
and a bibliography)--Choose your subject wisely on this project. We
will talk extensively in class about the subjects on which you can write
your major paper. Your research can be historical in nature (on any
president since 1960) or contemporary (i.e., President Bush and the
America media).
(Photo credits: On this Web site, the black-and-white
photographs of eight former presidents were selected from the Library
of Congress collections maintained by the Prints and Photographic Division.
The color photograph of President George W. Bush came from the Republican
National Committee Web site.)