Journalism 30
First Examination
Fall 2003
Prof. Woodward

Short answers: Provide good, specific answers to the following questions:

1. What is mass communication?

2. What is "pubnetting," and who introduced the term in the media world?

3. How does Frances Cairncross interpret the "digital divide"?

4. What are the five traditional determinants of news?

5. Provide the specific URL address, and describe one of the online newspapers you were asked to visit as part of a class assignment.

6. Who were the famous two "Idas" in the history of journalism, and with what achievements could each be identified?

7. What can we learn about mass communication from the Currier and Ives print of an unbearded Abraham Lincoln?

8. Who is Tim Berners-Lee?

9. What do we mean by "convergence" in the media world, and who popularized the term in the late 1970s?

10. What are three key bodies that help "govern" the Internet? Write out the names.

11. At the time of the death of Dr. Martin Luther King Jr., what phrase from his April 3, 1968, speech in Memphis was noted on the cover of Ebony magazine?

12. In the environment of the World Wide Web, what do HTTP and HTML mean?

13. What were three major examples to indicate television's coming of age in 1963 as the key provider of news and information in the United States?

14. What is the difference between the Internet and the World Wide Web?

15. What is encryption?

16. Who was Frederick Douglass?

17. What is meant by packet-switching?

18. Pick one of the examples in the Trendspotter's Guide by Cairncross, and explain why you agree or disagree with her.

19. What is AOL Time Warner going to do to repair its image?

20. According to Frances Cairncross, how might "shared cultural experiences" change in the new world of television?

Multiple Choice: Circle the correct answer

21. According to Shirley Biagi, what was the second "information communications revolution"? A. Invention of the computer B. Invention of photography C. Invention of writing D. Invention of moveable type

22. In the history of printing in America, what was the order of the birth of the first three media? A. Magazines, books, newspapers B. Books, newspapers magazines C. Newspapers, books, magazines D. Books, magazines, newspapers

23. What site on the World Wide Web provides extensive details on the history of developments in the digital age? A. findtheweb.com B. internetsource.com C. livinginternet.com D. webhistoryfirst.com

24. What best characterizes the original intent of Internet developers? A. The Internet was to be tightly controlled and users would pay the costs. B. The Internet would be free but tightly controlled. C. The Internet would be free and relatively uncontrolled. D. The Internet would cost but would be uncontrolled.

25. Of these individuals, who was the earliest figure concerning freedom of press in America? A. Nellie Bly B. Joseph Pulitzer C. John Peter Zenger D. William Randolph Hearst

26. Which of the following magazines was not part of the Time Inc. empire? A. Life B. Time C. Look D. Sports Illustrated

27. The term "mediamorphisis" was coined by: A. Paul Saffo B. Ernie Pyle C. Roger Fidler D. Marc Andreessen

28. What newspaper chain tops the list of U. S. papers in daily circulatiion? A. Chicago Tribune News Service B. New York Times C. Gannett D. Knight-Ridder

29. Which of the following is the most accurate assessment of today's magazine world? A. General-interest magazines are abundant in today's society. B. Very few general interest magazines survive today. C. For every general-interest magazine, there is a special interest magazine. D. General-interest magazines no longer exist.

30. According to Shirley Biagi, which of the following is correct? A. Old media will die out completely. B. There are no old media. C. Old media will change but not die. D. Digital media are old media.

31. According to Shirley Biagi, approximately how much do the media in America earn each year? A. $250 billion B. $270 billion C. $372 billion D. $480 billion

32. Investigative reporting in America was pioneered by what magazine? A. Newsweek B. McClure's C. Godey's Lady Book D. Coronet

33. According to Shirley Biagi, about how many new book titles do publishers issue each year? A. 20,000 B. 35,000 C. 40,000 D. 60,000

34. According to a class handout, talks going on these days propose to combine what network with Universal Pictures movie studio and several prominent cable channels? A. ABC B. CBS C. NBC D. Fox

35. According to Shirley Biagi, for how many years did newspapers dominate American society as the only way for citizens to get the news simultaneously? A. More than 300 B. More than 250 C. More than 200 D. More than 150

36. Which of the following was NOT in the top five news stories of the 20th Century, according to a Gannett Corp. study? A. U.S. drops atomic bomb on Japan. B. Wright Brothers fly the first powered airplane. C. President John F. Kennedy assassinated. D. Women win the vote.

37. Identify the single most lucrative audience for magazines today? A.Elderly B. Young adults C. Children D.None of the above

38. Newspapers moved toward more sensationalistic journalism with what? A. The growth of the dissident press B. Yellow journalism C. Investigative reporting D. Publication of more colonial newspapers

39. The traditional inverted pyramid style of newswriting was born out of: A. World War I B. Spanish-American War C. Vietnam War D. Civil War

40. What was one thing you learned in your studying that was not asked on the examination?