Scholarships

Drake student receives award from Des Moines Ad Pros

Senior advertising major Lauren Albracht received the Wesley Day memorial scholarship from the Des Moines Ad Pros during the ADDY awards show on February 25. The Wesley Day scholarship recognizes intelligence, creative thinking and a knowledge-based approach to advertising, as well as the student's leadership, character and commitment to Iowa. Lauren's winning entry was a parody of Volkswagen's 1960's ad "Think Small." She promoted herself through an ad called "Think Copy" that highlighted her copywriting skills and stressed that copy should play a larger role in advertising than visual effects, which seem to currently dominate the industry. Jon Miller, Ad Pros college liaison, said Lauren's advertisement was "an instant favorite" of the panel of judges.

The Advertising Professionals of Des Moines awards one or more scholarships for upper-class students demonstrating a potential for professional achievement in advertising. The Erik Isgrig Scholarship is also awarded to upper-class students majoring in advertising. The Beth Walters Peterson Award is an annual prize given to a JMC student for outstanding accomplishment in copywriting.