Drake Management Review: A wealth of free information
A new publication edited by faculty in the College of Business and Public Administration offers commentary, analysis and research on a wide variety of business and leadership topics.
Drake Management Review, a free Web-only journal, launched its first issue in October.
The journal, which also includes book reviews, will be published twice each year. Article topics include accounting, economics, entrepreneurship, human resources management, information systems, public administration, actuarial science, business law, electronic commerce, international business and strategic management.
“We’re trying to include as many types of useful information for business practitioners, academic researchers and other readers as we can,” says Troy Strader, professor of information systems and editor of the Drake Management Review. “For our alumni, the Review will offer information that is applicable in their professional lives. It will provide a strong connection to the work that’s going on in the College of Business and Public Administration and the research that our faculty members are doing. It truly will advance the college’s mission of bringing the world into the classroom, and bringing the classroom into the world.”
Contributors draw on contemporary case studies and industry expertise to keep readers informed of best practices and business strategies.
The first issue includes 13 articles on subjects ranging from convergence in the digital media industry, to a case study on improving employee performance and lowering turnover, to a study of whether the use of sex appeal in product advertising impacts consumer buying habits in China.
Journal contributor Delaney J. Kirk, who taught at Drake for 18 years before joining the faculty of the University of South Florida Sarasota-Manatee in 2007, examined social media use by designer shoe companies for insights into building brand loyalty on the web.
“These companies have learned that building a relationship with customers mean making personal connections, hiring raving fans as employees, identifying trust agents in the industry, being creative, and listening to what customers have to say,” Kirk writes. “However, at the same time they recognize that interactions on social networks must be professional….”
Drake Management Review has an open call for submissions. All papers are peer reviewed in a double-blind process modeled after reputable journals such as the MIT Sloan Management Review and Harvard Business Review.