Magazine Media

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Major Requirements

All SJMC majors must complete the Requirements for SJMC Majors. In addition, Magazine Media majors must complete the courses outlined below.

Required Magazine Media Courses

  • JMC 63 Video for Journalists – Use of video technology to communicate effectively in a journalistic environment, with emphasis on field production. Identification of stories best-suited to video storytelling; basic principles of video storytelling and creation of a compelling narrative; operation of a variety of video cameras and of non-linear video editing software; technical and artistic fundamentals for gathering and editing audio and video; writing specifically for the ear and eye; preparation of video stories for web presentation; on-camera presentation; and use of video as a marketing and branding tool. Pre-req: JMC 54 and JMC 31.
  • JMC 70 Media Editing – Editing for newspapers, magazines and websites. Heavy emphasis on grammar, usage and Associated Press style. Also includes editing for accuracy, organization, structure, clarity, cultural sensitivity and fairness; headline and cutline writing; coaching writers; and law and ethics. Pre-req: JMC 54.
  • JMC 91 Magazine Staff Writing – Professional approach to writing as part of a magazine staff includes story pitches, interviewing, research, writing, peer editing, rewriting, fact-checking, proofreading. Students identify an audience and develop an editorial philosophy and formula to serve that audience. Article writing includes briefs, blogging, profile, travel, features and multimedia production. Pre-req: JMC 54.
  • JMC 105 Web Page Design – Introduces students to the basics of designing pages for the web. Students will learn to write HTML and CSS. They will create a website using a content management system (WordPress). Topics explored include search engine optimization, social media, web analytics, and current trends in digital media.
  • JMC 119 Magazine Publishing – Overview of the magazine industry includes its history, ethics, and social influence, including racial, ethnic and other demographic shifts; market considerations such as advertising, audience research, circulation, marketing, and ancillary revenue; and editorial philosophies and formulas, design principles, and production. Students put concepts to practical use in detailed business plan, including 5-year budget and 18-page prototype for a magazine they create. Pre-reqs: JMC 41; JMC 59; JMC 70 or JMC 91.
  • JMC 120 Magazine Freelance Writing – Article writing for specifically targeted media outlets, from print magazines to consumer websites. Includes intensive editing of student work in and outside of class; critiques and analyses of professional work; and strategies on targeting and pitching of potential outlets. Students research, write and rewrite multiple pieces, from profiles to features, essays to reviews. Pre-req: JMC 63, 91.
  • JMC 172 Journalism Capstone – Senior journalism capstone in which Magazine Media, News and Digital Media Production students collaborate as a professional staff to produce a web publication, including all editorial, multimedia, design, production, marketing, promotion and distribution activities. Pre-req: JMC 40, 55, 70, 119, 120; senior status.
  • JMC electives – up to 5 credits

See the Forms page for downloadable checksheets.