The marketing major provides both a theoretical understanding and a managerial/applied perspective regarding the principles of marketing. Our curriculum exposes you to the diversity of marketing activities and provides an understanding of marketing’s interaction with other areas of an organization.

As a Drake marketing student, you will also have the unique opportunity to tailor the program to your own interests by selecting a marketing track:

  • Integrated marketing communications
  • Direct and interactive marketing
  • Marketing management
  • Marketing research and analytics
  • Sales and sales management


Courses in the major develop an understanding of marketing vocabulary, the process of exchange, and the role of relevant information in decision-making. Experience with diagnosing and analyzing marketing problems as well as developing and implementing courses of action is emphasized.

Students of marketing prepare for professional careers in marketing management, product management, marketing research, consumer analysis, marketing communications, selling and promotion, brokerage and related positions, and many more.

September 22, 2017
Drake University hosted a special luncheon to announce and celebrate the winners of the 2017 John Pappajohn Iowa Entrepreneurial Venture Competition, which encourages and promotes entrepreneurial activity and create greater awareness of the resources available to entrepreneurs in Iowa.