FOR IMMEDIATE RELEASE
Feb. 23, 2005

CONTACT: Lisa Lacher, (515) 271-3119, lisa.lacher@drake.edu

DRAKE BUSINESS LINK OFFERS FACULTY FRIDAY WORKSHOPS

An interactive workshop on "Services Marketing" will be held at Drake University on Friday, March 11, as part of a series of monthly workshops taught by Drake faculty on a variety of business topics. The sessions, which are open to the public as part of the Drake Business Link program, cost $40 each and are limited to 35 participants. All of the sessions will be held from 9 a.m. to noon in room 112 of Aliber Hall, 29th Street and University Avenue.

Mary Edrington, assistant professor of marketing, will teach the "Services Marketing" session, which will focus on the special challenges and opportunities related to the marketing of service organizations, especially in finance, insurance, education, health care and professional services.
The following sessions are scheduled for the spring semester:

• April 8: "Negotiation and Conflict Resolution," taught by Tom Glenn, instructor of management. The workshop will teach individuals how to tell the difference between good and bad conflicts and how to use conflict as the basis for successful relationship building and effective decision making in the workplace.
  
• May 13: "Enhancing Your Creativity as a Manager," taught by Lance Noe, education consultant. This session will help participants develop management techniques that will enhance both personal and organizational creativity and thus lead to more creative decision making.

Registration is required for the workshops. To register or obtain more information, visit www.cbpa.drake.edu/businesslink or call (515) 271-3724.

The Drake Business Link, directed by Drake Professor of Management Delaney Kirk, was established in 2000 to foster discussions about issues of interest to local business people.

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