FOR IMMEDIATE RELEASE July 28, 2000 CONTACT: Lisa Lacher, (515) 271-3119 TOM PETERS TO PRESENT 'REINVENTING WORK: BRAND POWER' Drake University Business Center is sponsoring a day with Tom Peters -- all day and in person -- at the University Park Holiday Inn in West Des Moines on Thursday, Sept. 7. Peters, who has been ranked No. 1 in the world in awareness and credibility by business leaders, is also the top best-selling business author. His books include "In Search of Excellence," "The Pursuit of WOW" and "Circle of Innovation." His dynamic new program, "Reinventing Work: Brand Power," is designed to help businesses create an "action plan for survival" in a workplace where the rules and challenges are constantly changing. The program, which will run from 8:30 a.m. to 3:30 p.m., also emphasizes how real people in real organizations are achieving extraordinary gains and how others can learn to do the same. Sell-outs are expected due to limited space, so early registration is recommended. Group discounts are available. Tickets, which cost $399 per person for one or two team members, cover program materials, a light lunch, refreshments and a free leadership book. For more information or to register, call (515) 271-2592 or send an e-mail message to susann.siebke@drake.edu.