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The impact on my industry
-- advertising and promotions -- has been pretty severe. Ad spending became almost
non-existent for quite sometime. And layoffs were numerous. However, there has been
an upturn and spending has begun to pick up as the economy rebounds. Advertising
has always been an industry that is affected greatly by the economic ups and downs.
Ward Starrett
Senior art director, Flair Communications Agency
We manufacture high
quality secure storage systems for SUVs, pickups, vans and some full-size sedans....
basically automotive aftermarket accessories. Our primary markets are higher income
sportsmen and public safety agencies in all levels of government. We've not experienced
any severe sales slump due to an economic downturn and fully expect rather vigorous
third and fourth quarters.
Nick Haren
Vice president of marketing, Truck Vault
Our association is
membership-driven and therefore impacted by external forces. In spite of the economy,
statistics reveal an increase in overall membership, as well as with the 11 divisions
who operate under the umbrella of the American Library Association. Raises for staff
housed at the Chicago headquarters, in Washington, D.C., and Connecticut, have been
temporarily frozen to offset potential economic downturns as a precautionary measure
as well as a slowdown in filling any new positions. Fortunately, at this juncture,
we have suffered no employee layoffs, and for that, we are fortunate.
Pamela Goodes
Associate editor, American Libraries magazine, American Library Association
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I work as an instructor
for the Social Security Administration here in Kansas City. But I worked as a technician
and a claims representative for 25 years. When the economy slows down and people
lose their jobs, a lot of them are at their wits' end. If they have some kind of
health issue, they might file a claim for disability benefits, hoping that they can
get some income somehow. Also, older Americans who are laid off sometimes decide
rather than look for another job, they may as well file for Social Security. So the
economic downturn increases our business. SSA gets very busy when the economy falters.
This has not been the worst slowdown I've seen, so it ėcould be worse.'
Lea Oltrogge
Instructor, Social Security Administration
Due to a major recession
upon my graduation from Drake in 1991, I was led into my second career choices, law
enforcement and the military reserve. The recent economic downturn has proved my
profession to be quite lucrative and secure. Plus, I can use my journalism skills
in arrest reports and operating the squad car video and audio equipment. I have found
myself more often speaking to reporters, than the other way around. Luckily, I was
trained in the ėtricks of the trade' by now high-ranking administrators of the J-School.
No embarrassing, out-of context quotes from me! My life from Drake has gone from
ėVideo-Video' to ėWild Police Videos.' Sometimes, I see some resemblance.
Jon Lowman, JO'91,
Police officer and boarding officer boatswains mate, U.S. Coast Guard Reserve
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