FOR IMMEDIATE RELEASE
April 11, 2005

CONTACT: Daniel P. Finney, (515) 271-2833 or Daniel.Finney@drake.edu

DRAKE TO HONOR PHARMACY ADVERTISING PIONEER, ALUMNUS

The Drake University College of Pharmacy and Health Sciences will honor Morgan Cline, a 1953 pharmacy alumnus who fundamentally changed the way consumers learn about the benefits of new medical products through advertising campaigns targeted to the general public rather than only medical professionals.

Cline is the 2005 recipient of the Lawrence C. and Delores M. Weaver Medal of Honor, the highest award presented annual by the College of Pharmacy and Health Sciences. He will be presented the medal and deliver a lecture at 1 p.m. Wednesday, April 27, in the Reading Room of Cowles Library, 28th Street and University Avenue. A reception will follow from 4 to 6 p.m. at Terrace Hill, 2300 Grand Ave.

A member of the Drake Board of Trustees, Cline is a founding partner of Cline, Davis & Mann, a New York agency that became the premier pharmaceutical advertiser with Pfizer Inc. at the top of its list. In 2004, his impact on the industry was recognized as he was inducted into the Medical Advertising Hall of Fame.

Cline grew up on a farm outside of Centerville, Iowa, and has been instrumental in the town’s rebirth, contributing more than $15 million to various civic projects.

In 2001, Cline endowed a scholarship fund for pharmacy students with a $5 million gift to Campaign Drake. In honor of Cline’s scholarship endowment, Drake renamed Pharmacy and Science Hall the Morgan E. Cline Hall of Pharmacy and Science.

The Weaver Medal of Honor is made possible through the generous gifts of the Weaver family.

Lawrence Weaver, a 1949 pharmacy alumnus, is dean emeritus of the University of Minnesota College of Pharmacy and a past vice president of professional relations with the Pharmaceutical Manufactures Association. He has received numerous awards including the American Pharmaceutical Association Remington Honor Medal Award, the American Association of College of Pharmacy Distinguished Service Award and the Drake University Distinguished Service Award.

Delores Weaver is an active healthcare volunteer in her community, serving such organizations as the University of Minnesota Hospital, Girl Scouts and her church. She has taught English in Malaysia, served as precinct chairwoman and den mother, and participated in several local advisory boards.

For more information about the Weaver Medal of Honor lecture, contact Melisa Brynaas at (515) 271-2769.

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