FOR IMMEDIATE RELEASE
Sept. 30, 2004

CONTACT: Lisa Lacher, (515) 271-3119, lisa.lacher@drake.edu

DRAKE BUSINESS LINK OFFERS FREE WORKSHOP ON BRAND DEVELOPMENT

The Drake University Business Link will hold a free workshop titled "Own Your Own Brand" from 8:30 a.m. to noon on Wednesday, Oct. 13, in Olmsted Center, 29th Street and University Avenue.

Mike Wagner, founder of the White Rabbit Group, will facilitate the interactive workshop, which will focus on personal brand building as a powerful tool to build profitable professional relationships.

Wagner is a widely sought after speaker, trainer, and consultant on a variety of topics,
including Internet marketing, leadership, personal development and creativity. His workshop at Drake will be useful not only for developing an individual's personal brand strategy map but also for developing the brand of a department or company.

The Drake Business Link, directed by Professor of Management Delaney Kirk, was established in 2000 to foster discussions about issues of interest to local business people.

Tickets are free but seating is limited. Registration, which is required, can be completed online at www.cbpa.drake.edu/businesslink. For more information, call (515) 271-3724.

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