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On Campus - Stories
July 14, 2000 Vol. 53, No. 6


President Maxwell to ride RAGBRAI 2000

In a reprise of his "inaugural" ride last year in the Des Moines Register's Annual Great Bike Ride Across Iowa (RAGBRAI), Drake President David Maxwell plans to pedal the entire
RAGBRAI route again. This year's 450-mile trip starts June 23 in Council Bluffs and ends July 29 in Burlington.

Along the way, President Maxwell will attend two receptions for alumni and friends - one in Council Bluffs and the other in Ankeny.

Accompanying President Maxwell on the ride will be members of Team Drake, which includes Maxwell's friend, Tim Ettridge; Michael Cheney, associate provost and director of research; Phil Houle, assistant provost, information technology; Forrest Meyer, director of Marketing and Communications; Dennis Pedrick, assistant professor of marketing; and Jackie and Robert Hollingsworth, LA'59, of Bellingham, Wash.

Follow the President's progress with reports and photos posted frequently during the trip at the University's Web site:
www.drake.edu/events/ragbrai. In addition to his Web dispatches, President Maxwell will be doing daily interviews about RAGBRAI on radio station KMXD Mix 100.3.

Drake plans major announcement

On Monday, July 17, Drake President David Maxwell will announce two multimillion-dollar gifts and the progress of Campaign Drake, the University's $190 million fundraising effort. The news conference will start at 3 p.m. in the Drake Law School Faculty Lounge.


Prof. Clark goes to Washington

Hunter R. Clark, professor of law, has been named general counsel to the chief financial officer of the District of Columbia and will play a key role in the continuing efforts to restore the financial health of the nation's capital.

Professor Clark will take a leave of absence from his teaching responsibilities to be the chief legal officer and right-hand adviser to Natwar Gandhi, who took over as CFO in May and whose job it now is to return the district's budget to solvency and respectability.

Clark (known as Rod to colleagues and friends) said he was honored by his appointment. "It is a position of power and responsibility, a chance to make life better for people who live and work and play in the district, and to set an example nationwide for how cities should be run."

The District of Columbia's troubles began during Marion Barry's era as mayor when spiraling deficits and management abuses forced the district into bankruptcy in 1995. Congress reacted by stripping Barry and the locally elected home rule government of their powers and placing the district in the hands of a federal financial control board. Since then, the district has elected a new mayor, Anthony E. Williams. Under his guidance, the district has made necessary budget and personnel cuts and instituted a number of other changes in order to stand on its own once again.

Clark will work with Congress and the CFO to draft what will become the district's new home rule act when self-governance is restored. He also will represent the district on Wall Street in discussions with major investment banks on how to improve the city's bond rating.

One of the requirements Congress put on the district before it can return to home rule status is to deliver four balanced budgets in a row. Clark, who was in Washington to talk to Gandhi several weeks ago, said the district is close to accomplishing that. "This is a time of great excitement and hopefulness and prosperity in the nation's capital. I could feel it in the air, hear it in my conversations with people and see it in the building boom that is reshaping the city. I appreciate the opportunity to be a part of it."

For Clark, it is a homecoming of sorts. He was born and raised in Washington and returned there several years after receiving his undergraduate and law degrees from Harvard University. From 1986 to 1991, Clark served as legal counsel to the city's locally elected legislature, the Council of the District of Columbia. Among other responsibilities, he drafted and reviewed legislation to determine its constitutionality and legality, and advised council members on matters concerning budget, taxation and revenue matters, general obligation bond acts, and land use and reapportionment. Clark came to Drake Law School in 1993 and was tenured in 1999.

Law School Dean C. Peter Goplerud III said Clark's appointment reflects the quality of his substantial talents. "This is a high-profile and prestigious appointment and one that Rod is most deserving of. It is an outstanding opportunity for him to make an enormous impact in the District of Columbia's future and to bring a wealth of experience back to the classroom when he returns."

Clark left for Washington on Thursday, July 13, and will return to his duties at the Law School in January 2002.


Prof. Sanders to speak at National Press Club Monday

Arthur Sanders, associate professor of politics and international relations at Drake, is one of several researchers who will speak at a forum at the National Press Club in Washington, D.C., on Monday, July 17.

The forum will address the role and impact of so-called issue advocacy efforts in the 2000 presidential primaries, and how these efforts foreshadow what will happen in the general election. New information on the scope and forms of issue advocacy used by the parties and outside groups will be revealed, and never-reported examples of this under-the-radar campaign activity will be unveiled.

The forum will be hosted by professor David Magleby of Brigham Young University's Center for the Study of Elections and Democracy. He will release a new report written by leading academic researchers in five presidential primary states. Among other things, the findings in the report will illustrate the unprecedented level of campaign activity by outside interest groups on behalf of candidates in key battleground states including Iowa, South Carolina, Michigan, and New Hampshire. Sanders and some of his students conducted much of the research in Iowa.

Senior campaign operatives from the Bush, Gore, McCain, Bradley, and Forbes campaigns will be on hand to discuss and react to the findings.

A Student Centered Learning Evironment

T. Clancy McLaughlin, a senior journalism major from Glencoe, Ill., takes the wheel to test drive a "Smart" car in Germany.

Thirteen Drake students and one student from Colorado State University recently returned from an International Advertising course on location in Germany and France as part of a Summer Studies Seminar.

Birgit Wassmuth, professor and chair of advertising, taught the course with the assistance of her husband, David R. Thompson, Ph.D.

The group stayed in Tuebingen, Germany, and Strasbourg, France, and followed a tight schedule with daily visits to advertising agencies and advertisers as well as a translation agency that specializes in trilingual advertising copy.
Highlights of the trip were visits to three car manufacturers in nearby Stuttgart, Germany: Mercedes, Porsche and Micro Compact Car, a subsidiary of DaimlerChrysler that makes the recently launched "Smart" car.

Each manufacturer tailored its presentation to the students' majors in advertising, marketing and international business. Each of the students and both faculty members had the opportunity to test drive one of the "Smart" cars on German roads.

Then they participated in a brainstorming session led by the marketing director for the "Smart" car that focused on how to best introduce the vehicle in the United States. "Our students came up with some fantastic ideas, and the people at Smart were very, very impressed," Wassmuth said.

One unexpected learning experience was a visit to the European Parliament in Strasbourg, the new capital of Europe. The students experienced history in the making, were introduced to multi-cultured politics, and were awestruck by the space-age architecture of the European Parliament building, the Human Rights building and the Council of Europe building.

For relaxation, inspiration, rejuvenation and reflection, the group took a boat ride through Strasbourg, visited the National Art Gallery in Stuttgart, spent a day at a true European spa in Bad Cannstadt, and toured the famous Strasbourg Cathedral.

Carrie Blumenfeld, JO'00, summed up her impressions of the class by saying, "So much of culture cannot be truly grasped through a textbook definition, but rather can be best understood from personal interaction. And because advertising is tailored to speak within specific cultures, it is extremely helpful to study the differences within international advertising abroad. I'm glad I had this opportunity."

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