Formerly named Character Counts In Iowa, The Robert D. and Billie Ray Center at Drake University is dedicated to improving civility and developing ethical leaders throughout the world.  

Built on the cornerstone of the Six Pillars of CHARACTER COUNTS!, The Ray Center helps create strong, vibrant communities that value positive, healthy relationships and respectful behavior.  Through public awareness and programming grounded in research, The Ray Center provides character and leadership development strategies from:

 Partner logo   Partner logo




Go social with The Ray Center

‌  ‌  ‌  ‌  ‌  


CHARACTER COUNTS! is a trademark of the Josephson Institute of Ethics.  Excellence with Integrity trademark of the Institute for Excellence & Ethics.

Link to Upcoming Training Classes
Your Character Minute
April 25, 2018
April 20, 2018
April 12, 2018