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Strategic Political Communication

Every four years, the eyes of the political world are on the Iowa Caucuses. Put yourself in the center of the action as a strategic political communication major.

You will gain the skills to communicate effectively within and through a complex media environment, enabling you to pursue a career in advocacy, political campaigns, government relations, and related fields.

Depending on your interests and aspirations, you might choose a double major in political science, business, marketing, history, psychology, or sociology.

During your senior year, you'll complete a capstone project encompassing work for a political candidate or specific cause, putting your skills to work in a real-world setting and developing a powerful piece for your professional portfolio.

You can be a spokesperson, speechwriter or staff member for a political candidate, government official, or work in communications for state, local, or national government. You can work for nonprofit associations; political parties and action committees; digital and print communication organizations; and political consultants. You can lay the groundwork for continuing your education in public administration, business, or law.

Strategic Political Communication Faculty

Assistant Professor Jennifer Glover Konfrst, APR, leads the Strategic Political Communication program. Prior to joining the SJMC faculty, Konfrst worked in public relations for 20 years, most recently at Iowa Public Television, where she led the network’s brand strategy, cross-platform promotion, media relations, and crisis communication. She started her professional career by working on a U.S. Senate re-election campaign.

Assistant Professor Matthew Thornton, Ph.D., brings professional experience in government relations and an interest in political communication to the classroom.

Interdisciplinary courses are taught by expert faculty in politics and rhetoric.