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The Drake Brand

Our students are trailblazers. Our faculty have a lasting influence on the lives of those they teach and mentor. We are enthusiastically engaged in making our communities better. In short, Drake provides a resilient education with a lifetime of impact. This is the story we will tell with the refreshed Drake brand platform.

The imagery, voice, and creative direction powerfully conveys everything we find so meaningful about being part of the Drake community. You can take a deeper dive into the new platform through the Drake Style Guide, which will lead you through:

  • Brand Positioning
  • Brand Voice & Tone
  • Visual Design Elements & Standards (including fonts, logo usage, and colors)

DU Brand Guide Graphic


University News
January 22, 2018
Gesine Gerhard, PhD, has been named dean of the College of Arts and Sciences, effective July 1, 2018.