Skip Sub Menu

School of Journalism and Mass Communication

 

Master of Arts in Communication

Department web page


Program Overview

The online Master of Communication degree consists of 33 credit hours and can be completed in just one year. The interdisciplinary curriculum provides a well-rounded education in communications and related fields, including business, law, marketing, and public policy. Students can align their degree with their career goals by choosing one of these three unique tracks:

Brand Communication – Learn how to reach a target audience strategically, creatively, and effectively by building your digital media marketing skillset.

Communication Leadership – Sharpen your leadership and multimedia communication skills with classes in research, leadership theory, professional ethics, innovation, digital strategies, and financial literacy.

Public Affairs & Advocacy – Learn how to navigate the world of politics, legislation, public policy, and advocacy with foundational coursework in research, professional ethics, advanced writing, public affairs and advocacy, speechwriting, and legislation.


Program Requirements

Course Credits
Brand Communication Track
MAC 202 - Social Responsibility in Communication 3
MAC 203 - Applied Communication Theory and Research 3
MAC 204 - Innovation and Change in Contemporary Communication 3
MAC 206 - Digital Media Strategies 3
MAC 207 - Advanced Writing and Strategic Message Design 3
MAC 210 - Visual Communication 3
MAC 217 - Capstone 3
Digital Storytelling Electives 9
Additional Electives 3
Communication Leadership Track
MAC 201 - Communication Leadership Strategies 3
MAC 202 - Social Responsibility in Communication 3
MAC 203 - Applied Communication Theory and Research 3
MAC 204 - Innovation and Change in Contemporary Communication 3
MAC 205 - Financial Literacy for Communication Leaders 3
MAC 206 - Digital Media Strategies 3
MAC 217 - Capstone 3
Business Electives 9
Additional Electives 3
Public Affairs and Advocacy Track
MAC 202 - Social Responsibility in Communication 3
MAC 203 - Applied Communication Theory and Research 3
MAC 207 - Advanced Writing and Strategic Message Design 3
MAC 208 - Public Affairs and Advocacy 3
MAC 209 - Persuasive Speechwriting Strategy 3
MAC 211 - Navigating the Legislative Process 3
MAC 218 - Capstone 3
Policy Electives 9
Additional Electives 3
Electives
BLAW 240 - Commercial Law 3
BLAW 250 - The Law of Business Organizations 3
MAC 220 - Digital Storytelling Special Topics 3
MAC 221 - Digital Storytelling 3
MAC 222 - Emerging Media 3
MAC 223 - Multimedia Communication 3
MAC 224 - Content Marketing and Digital Landscape 3
MAC 231 - Policies on Aging in the United States 3
MAC 232 - U.S. Education Policy 3
MAC 233 - Environmental Policy 3
MAC 234 - U.S. Labor Policy 3

2018-2019 Drake University Graduate and Professional Programs Catalog

University News