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Advertising Account Management

Degree Options

Bachelor of Arts in Journalism and Mass Communication with a major in advertising account management.

Description of Program

Advertising majors choose between two areas of emphasis: the advertising account management track to develop expertise in planning, budgeting and coordinating services; and the advertising creative track to master the creative components of the advertising industry, including writing, design, print and broadcast production, traffic and creative services. Non-majors may choose advertising as a minor, which requires the completion of 21 credit hours that may include both account management and creative advertising courses. The average number of students in the advertising creative major is 45 with the average number of students in upper-level classes at 15. The capstone experience merges the advertising creative, advertising management and minor students to collaborate their expertise on an advertising campaign for a client.

Accredited by the Accrediting Council on Education in Journalism and Mass Communication, Drake is among 111 accredited programs nationwide. To earn accreditation, schools meet 9 standards, which address such issues as class size, diversity, student services and curriculum. Accreditation reviews occur every 6 years. Drake’s program has been continuously accredited, most recently in 2011.

Requirements for Major

Twenty-nine journalism credits with 9 journalism elective hours (optional) and 6 non-journalism courses are required to complete the advertising account management major.

Suggested progression of classes:

All classes are 3 credit hours except when indicated ( )

Account Management Major

First-Sophomore Years


Junior-Senior Years

JMC 030

Communications in Society


JMC 104

Communications Law and Ethics

JMC 031

Multimedia Lab


JMC 129

Account Management

JMC 040(1)

Pre-professional Workshop


JMC 130

Advertising Research

JMC 054

Reporting and Writing Principles


JMC 132

Advertising Media Planning

JMC 076

Advertising Principles


JMC 145

Advertising Campaign Strategy

JMC 066

Media Responsibility Over Time


ECON 002


POLS 001

American Political Systems


PSY 001(4)

Introduction to Psychology

SCSS 001

Survey of Sociology


MKTG 101

Marketing Principles


JMC electives up to 9 credits


MKTG 115

Consumer Behavior

Students must also:

  • Meet all requirements of the Drake Curriculum.
  • Complete a minimum of 124 total credit hours.
  • Complete 86 credit hours outside of the SJMC course list; 65 of those hours must be Arts and Sciences.
  • Declare an Area of Concentration with their SJMC adviser.
  • Maintain a 2.0 grade point average during the first 30 hours at Drake and a 2.25 after the 30th hour.

Students should see Graduation Requirements and Regulations sections of the catalog for additional information.

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