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Public Relations

Degree Options

Bachelor of Arts in Journalism and Mass Communication with a major in public relations.

Description of Program

Public relations professionals work to establish and maintain mutually beneficial relationships between an organization/client and its constituents. They work in a variety of settings: corporate, small business, government, and political campaigns, nonprofit organizations, agencies and PR counseling firms. Drake PR students exercise the research, planning and communication skills they are developing as they work with “real world” clients in each of their PR classes.

Approximately 80 students are enrolled in the Public Relations major. Average class size is 18 students.

Accredited by the Accrediting Council on Education in Journalism and Mass Communication, Drake is among 111 accredited programs nationwide. To win accreditation, schools meet 9 standards, which address such issues as class size, diversity within the faculty and curriculum. Accreditation reviews occur every six years. Drake's program has been continuously accredited, most recently in 2011.

Requirements for Major

Thirty-five journalism credits with 3 journalism elective hours (optional) and 6 non-journalism courses are required to complete the Public Relations major.

Suggested progression of classes:

All classes are 3 credit hours except when indicated ( )

Public Relations

First-Sophomore Years


Junior-Senior Years

JMC 030

Communications in Society


JMC 123

Public Relations Writing

JMC  031(1)

Multimedia Lab


JMC 104

Communications Law and Ethics

JMC 040(1)

Pre-professional Workshop


JMC 136

Public Relations Research

JMC 054

Reporting and Writing Principles


JMC 143

Public Relations Planning & Management

JMC 059

Intro to Visual Communication


JMC 144

Case Studies Analysis

JMC 066

Media Responsibility Over Time


JMC 146

Public Relations Campaign Strategies

JMC 085

Public Relations Principles



Elective (0-3)

ECON 002



PSY 001(4)

Introduction to Psychology

POLS 001

American Political Systems


MKTG 101

Marketing Principles

SCSS 001

Survey of Sociology


MGMT 110

Management Process and Behavior

Students must also:

  • Meet all requirements of the Drake Curriculum.
  • Complete a minimum of 124 total credit hours.
  • Complete 86 credit hours outside of the SJMC course list; 65 of those hours must be in Arts and Sciences.
  • Declare an Area of Concentration with their SJMC adviser.
  • Maintain a 2.0 GPA the first 30 hours at Drake and a 2.25 after the 30th hour.

Students should see Graduation Requirements and Regulations sections of the catalog for additional information.

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