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Marketing

The information on this page pertains to students who were admitted to Drake during the 2018-2019 academic year or were admitted to Drake prior to the 2018-2019 academic year and declared a change to the 2018-2019 catalog requirements.

Students can view the catalog year to which they belong by viewing MyDUSIS > Student Services & Financial Aid tab > Student Records link > View Student Information link. Students who do not belong to the 2018-2019 academic catalog should use the navigation menu on the left of this page to consult the requirements of their particular catalog.

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Marketing department web site


Overview

The Marketing major provides both a theoretical understanding and a managerial/applied perspective regarding the principles of marketing and an understanding of marketing’s interaction with other functional areas of the organization. Through the selection of marketing tracks, marketing majors receive a broad exposure to the diversity of marketing activities and an opportunity to tailor the program to their own interests. Marketing tracks are offered in integrated marketing communications, direct and interactive marketing, marketing management, marketing research and sales. Central to these ends, the courses develop an understanding of the vocabulary of marketing, the process of exchange and the role of relevant information in decision-making. Experience with diagnosing and analyzing marketing problems as well as developing and implementing courses of action is emphasized.

Students of marketing prepare for professional careers in marketing management, product management, marketing research, consumer analysis, advertising management, selling and promotion, brokerage, wholesaling and related positions.


Requirements for Marketing Major

The marketing major has a set of required courses along with a series of tracks.  Each student selects one of the tracks and completes a set of mandatory and elective courses in the track.

Required courses

Course Credits
MKTG 113 - Marketing Research 3
MKTG 115 - Consumer Behavior 3
MKTG 145 - Marketing Management 3
PSY 001 - Introduction to Psychology (with lab) 4
Track courses 9-12
TOTAL 21-25

 

Tracks

Integrated Marketing Communications

Course Credits
MKTG 102 - Professional Selling 3
MKTG 106 - Integrated Marketing Communications 3
Choose one from the following:
JMC 058 - Introduction to Visual Communication 3
JMC 085 - Public Relations Principles 3
JMC 117 - Strategic Media Planning 3
MKTG 109 - Internet Marketing 3
MKTG 111 - Direct and Interactive Marketing 3

Direct and Interactive Marketing

Course Credits
IS 160 - Database Management 3
MKTG 111 - Direct and Interactive Marketing 3
Choose one from the following:
ART 021 - Digital Media 3
ART 114 - Web Design 3
IS 145 - Website Technology 3
JMC 058 - Introduction to Visual Communication 3
MKTG 106- Integrated Marketing Communications 3
MKTG 109 - Internet Marketing 3

Marketing Management

Course Credits
MKTG 106 - Integrated Marketing Communications 3
MKTG 130 - Marketing Analytics 3
MKTG 170 - International Marketing 3
MKTG 180 - New Product Marketing 3

Marketing Analytics and Research

Course Credits
MKTG 130 - Marketing Analytics 3
Choose one from the following:
IS 114 - Advanced IT Apps for Business 3
IS 160 - Database Management 3
STAT 040 - Introduction to R and SAS 3
Choose one from the following:
ECON 170 - Introduction to Econometrics 3
JMC 117 - Strategic Media Planning 3
MKTG 102 - Professional Selling 3
MKTG 111 - Direct and Interactive Marketing 3
MKTG 180 - New Product Marketing 3
SCSS 077 - The Art of the Interview 3

Sales and Sales Management

Course Credits
MKTG 102 - Professional Selling 3
MKTG 104 - Sales Management 3
Choose from one of the following:
MGMT 182 - Human Resource Management 3
MGMT 184 - Leadership and Professional Development 3
MGMT 186 - Compensation and Benefits 3
PSY 060 - Principles of Behavior 3
SCSS 077 - The Art of the Interview 3

Requirements for Marketing Joint Major

A joint major in Marketing and another discipline provides students with an opportunity to study Marketing and another, usually complementary subject in some depth.

The courses below must be completed for a joint major with Marketing.  Other courses required depend on what second major gets paired with actuarial science for a joint major.

Course Credits
MKTG 113 - Marketing Research 3
MKTG 115 - Consumer Behavior 3
MKTG 195 - Marketing Management 3
PSY 001 - Introduction to Psychology (with lab) 4
Three additional upper-level MKTG courses 9

Requirements for Marketing Minor

The minor in marketing is designed for students, outside the College of Business and Public Administration, who would like to supplement their degree with a set of skills and understandings in the field of marketing.  The following courses are required.

Course Credits
ACCT 041 - Introduction to Financial Accounting 3
ECON 002 - Principles of Microeconomics 3
MKTG 101 - Marketing Principles 3
MKTG 115 - Consumer Behavior 3
PSY 001 - Introduction to Psychology (with lab) 4
Elective - Select three from the following 9
MKTG 102 - Professional Selling 3
MKTG 104 - Sales Management 3
MKTG 106 - Integrated Marketing Communications 3
MKTG 109 - Internet Marketing 3
MKTG 111 - Direct and Interactive Marketing 3
MKTG 113 - Marketing Research 3
MKTG 120 - Digital Marketing 3
MKTG 130 - Marketing Analytics 3
MKTG 170 - Global Marketing 3
MKTG 180 - New Product Marketing 3
MKTG 195 - Marketing Management 3
TOTAL 25

The Marketing minor may be declared upon completion of ACCT 041.  A total of 6 hours of transfer credit may be applied toward the required courses for the Marketing minor. The Marketing minor must have a 2.00 GPA or above.


Requirements for Marketing Concentration

Course Credits
MKTG 113 - Marketing Research 3
MKTG 115 - Consumer Behavior 3
MKTG 195 - Marketing Management 3
PSY 001 - Introduction to Psychology (with lab) 4
One additional MKTG course (except MKTG 101) 3

2018-2019 Drake University Undergraduate Catalog
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