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Advertising

The information on this page pertains to students who were admitted to Drake during the 2018-2019 academic year or were admitted to Drake prior to the 2018-2019 academic year and declared a change to the 2018-2019 catalog requirements.

Students can view the catalog year to which they belong by viewing MyDUSIS > Student Services & Financial Aid tab > Student Records link > View Student Information link. Students who do not belong to the 2018-2019 academic catalog should use the navigation menu on the left of this page to consult the requirements of their particular catalog.

Program Options

Advertising web page


Overview

Advertising majors learn to combine critical thinking with creativity to deliver strategic messages to a targeted audience on behalf of a client.  Advertising majors obtain jobs as advertising copywriter, account executive, researcher, digital producer, media planner, or social media strategist. Professionals in the advertising field have many options available, working for an advertising agency or a brand team, for corporations, nonprofits, media or trade organizations.

Advertising enrolls about 85 students.

Accredited by the Accrediting Council on Education in Journalism and Mass Communication, Drake is among 115 accredited programs worldwide. To earn accreditation, schools meet nine standards, which address such issues as class size, diversity, student services and curriculum. Accreditation reviews occur every six years. Drake’s program has been continuously accredited, most recently in 2011.


Degree Requirements

  • Meet all requirements of the Drake Curriculum
  • Complete a minimum of 124 total credit hours
  • Complete 80 credit hours outside of the SJMC course list; 48 of those hours must be Arts and Science credits
  • 40 upper level credits
  • Declare an Area of Concentration with SJMC adviser
  • Maintain a 2.0 grade point average during the first 30 hours
  • Maintain a 2.25 grade point average at Drake after the 30th hour

Required courses for the advertising major as as follows:

Students should work with their advisers to ensure selection of courses best-suited to their educational and career objectives.  Please see Graduation Requirements and Regulations sections of the catalog for additional information.


Advertising Major Requirements

Required courses for the Advertising major are as follows:

Course Credits
ECON 002 - Principles of Microeconomics 3
JMC 057 - Video Production 3
JMC 076 - Advertising Principles 3
JMC 105 - Web Page Design 3
JMC 113 - Concepts in Consumer Awareness 3
JMC 124 - Copywriting and Content Design 3
JMC 139 - Advertising Account Planning 3
JMC 145 - Advertising Campaign Strategy 3
Choose one course from the following:
JMC 117 - Strategic Media Planning 3
JMC 141 - Strategic Message Design 3
MKTG 101 - Marketing Principles 3
PSY 001 - Introduction to Psychology 4

Advertising Minor Requirements

The advertising minor is designed to provide students who anticipate careers involving an advertising component, such as marketing, management and business, with a well-rounded background in advertising principles and concepts. In addition, there will be some exposure to advertising's creative process.

Required courses for the Advertising minor are as follows:

Course Credits
JMC 054 - Communications in Society 3
Choose one course from the following:  
JMC 057 - Introduction to Video Production 3
JMC 059 - Visual Communications 3
JMC 076 - Advertising Principles 3
JMC 113 - Concepts in Consumer Awareness 3
JMC 124 - Copywriting and Content Design 3
JMC 139 - Advertising Account Planning 3
JMC 145 - Advertising Campaign Strategy 3
Choose one course from the following:
JMC 117 - Strategic Media Planning 3
JMC 141 - Strategic Message Design 3

 


2018-2019 Drake University Undergraduate Catalog
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