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Bachelor of Arts in Journalism and Mass Communication (B.A.J.M.C.) with a major in Public Relations
Public relations professionals work to establish and maintain mutually beneficial relationships between an organization/client and its constituents. They work in a variety of settings: corporate, small business, government, and political campaigns, nonprofit organizations, agencies and PR counseling firms. Drake PR students exercise the research, planning and communication skills they are developing as they work with “real world” clients in each of their PR classes.
The public relations major enrolls about 130 students. Average class size is 20 students.
Accredited by the Accrediting Council on Education in Journalism and Mass Communication, Drake is among 115 accredited programs worldwide. To earn accreditation, schools meet 9 standards, which address such issues as class size, diversity, student services and curriculum. Accreditation reviews occur every 6 years. Drake’s program has been continuously accredited, most recently in 2011.
Students should work with their advisers to ensure selection of courses best-suited to their educational and career objectives. Please see Graduation Requirements and Regulations sections of the catalog for additional information.
Required courses for the Public Relations major are as follows:
|ECON 002 - Principles of Microeconomics||3|
|JMC 085 - Public Relations Principles||3|
|JMC 123 - Public Relations Writing||3|
|JMC 136 - Public Relations Research||3|
|JMC 143 - Public Relations Planning and Management||3|
|JMC 144 - Case Studies Analysis||3|
|JMC 146 - Public Relations Campaign Strategy||3|
|MKTG 101 - Marketing Principles||3|
|MGMT 101 - Organizational Behavior||3|
|PSY 001 - Introduction to Psychology||4|