The information on this page pertains to program requirements for students who matriculated in the 2019-2020 academic year. View requirements for previous catalog years here.
Bachelor of Arts in Journalism and Mass Communication (B.A.J.M.C.) with a major in Public Relations
Public relations professionals work to establish and maintain mutually beneficial relationships between an organization/client and its constituents. They work in a variety of settings: corporate, small business, government, and political campaigns, nonprofit organizations, agencies and PR counseling firms. Drake PR students exercise the research, planning and communication skills they are developing as they work with “real world” clients in each of their PR classes.
The public relations major enrolls about 130 students. Average class size is 20 students.
Accredited by the Accrediting Council on Education in Journalism and Mass Communication, Drake is among 115 accredited programs worldwide. To earn accreditation, schools meet 9 standards, which address such issues as class size, diversity, student services and curriculum. Accreditation reviews occur every 6 years. Drake’s program has been continuously accredited, most recently in 2011.
Students should work with their advisers to ensure selection of courses best-suited to their educational and career objectives. Please see Graduation Requirements and Regulations sections of the catalog for additional information.
Required courses for the Public Relations major are as follows:
|School of Journalism and Mass Communication Core Courses|
|INTD 025 - Bulldog Foundations||1|
|JMC 030 - Mass Media in a Global Society||3|
|JMC 031 - Multimedia Lab||1|
|JMC 040 - Pre-Professional Workshop||1|
|JMC 041 - Financial Fundamentals for Communication Professionals||1|
|JMC 054 - Reporting and Writing Principles||3|
|JMC 055 - Digital Media Strategies||3|
|JMC 059 - Introduction to Visual Communication||3|
|JMC 104 - Communication Law and Ethics||3|
|POLS 001 - American Political System||3|
|SCSS XXX -||3|
|Non-SJMC courses - Select 72 credits of courses not offered within the SJMC. At least 48 of those credits must come from the College of Arts & Sciences and must include POLS 001 and one course in sociology (SCSS). ECON 002, ECON 010, STAT 040, STAT 050, STAT 060, STAT 071, entrepreneurship (ENTR), and Health Sciences (HSCI) count as Arts & Sciences credit. At least 40 credits must be in courses numbered 100 or higher.||80|
|Area of Concentration - All SJMC majors must complete a 21-credit block of courses not offered within the SJMC. This block must be approved by the student's adviser and dean. At least 12 of these credits must be in courses numbered 100 or higher. Courses taken to satisfy requirements in other areas may also count toward this requirement.||21|
|Public Relations Major Courses|
|ECON 002 - Principles of Microeconomics||3|
|JMC 085 - Public Relations Principles||3|
|JMC 123 - Public Relations Writing||3|
|JMC 136 - Public Relations Research||3|
|JMC 143 - Public Relations Planning and Management||3|
|JMC 144 - Case Studies Analysis||3|
|JMC 146 - Public Relations Campaign Strategy||3|
|MKTG 101 - Marketing Principles||3|
|MGMT 110 - Organizational Behavior||3|
|PSY 001 - Introduction to Psychology||4|