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Public Relations

The information on this page pertains to students who were admitted to Drake during the 2018-2019 academic year or were admitted to Drake prior to the 2018-2019 academic year and declared a change to the 2018-2019 catalog requirements.

Students can view the catalog year to which they belong by viewing MyDUSIS > Student Services & Financial Aid tab > Student Records link > View Student Information link. Students who do not belong to the 2018-2019 academic catalog should use the navigation menu on the left of this page to consult the requirements of their particular catalog.

Program Option

Bachelor of Arts in Journalism and Mass Communication (B.A.J.M.C.) with a major in Public Relations

Public Relations web page


Overview

Public relations professionals work to establish and maintain mutually beneficial relationships between an organization/client and its constituents. They work in a variety of settings: corporate, small business, government, and political campaigns, nonprofit organizations, agencies and PR counseling firms. Drake PR students exercise the research, planning and communication skills they are developing as they work with “real world” clients in each of their PR classes.

The public relations major enrolls about 130 students. Average class size is 20 students.

Accredited by the Accrediting Council on Education in Journalism and Mass Communication, Drake is among 115 accredited programs worldwide. To earn accreditation, schools meet 9 standards, which address such issues as class size, diversity, student services and curriculum. Accreditation reviews occur every 6 years. Drake’s program has been continuously accredited, most recently in 2011.


Degree Requirements

  • Meet all requirements of the Drake Curriculum
  • Complete a minimum of 124 total credit hours
  • Complete 80 credit hours outside of the SJMC course list; 48 of those hours must be Arts and Science credits
  • 40 upper level credits
  • Declare an Area of Concentration with SJMC adviser
  • Maintain a 2.0 grade point average during the first 30 hours
  • Maintain a 2.25 grade point average at Drake after the 30th hour

Students should work with their advisers to ensure selection of courses best-suited to their educational and career objectives.  Please see Graduation Requirements and Regulations sections of the catalog for additional information.


Public Relations Major Requirements

  • All Public Relations courses are sequential and must be completed prior to moving along in the curriculum.  Some allowances have been made on a case-by-case basis for transfer students and others changing majors.
  • Graduating early is a possibility, but students must plan for a year-long capstone beginning in the fall semester.
  • Internship experiences may be available for 1-3 credit hours, and they must be pre-approved by a Public Relations faculty member.
  • It is possible to study abroad as a Public Relations major, but students may not do so while they are completing their capstone.

Required courses for the Public Relations major are as follows:

Course Credits
ECON 002 - Principles of Microeconomics 3
JMC 085 - Public Relations Principles 3
JMC 123 - Public Relations Writing 3
JMC 136 - Public Relations Research 3
JMC 143 - Public Relations Planning and Management 3
JMC 144 - Case Studies Analysis 3
JMC 146 - Public Relations Campaign Strategy 3
JMC Elective
MKTG 101 - Marketing Principles 3
MGMT 101 - Organizational Behavior 3
PSY 001 - Introduction to Psychology 4

2018-2019 Drake University Undergraduate Catalog
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