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Strategic Political Communication

The information on this page pertains to students who were admitted to Drake during the 2018-2019 academic year or were admitted to Drake prior to the 2018-2019 academic year and declared a change to the 2018-2019 catalog requirements.

Students can view the catalog year to which they belong by viewing MyDUSIS > Student Services & Financial Aid tab > Student Records link > View Student Information link. Students who do not belong to the 2018-2019 academic catalog should use the navigation menu on the left of this page to consult the requirements of their particular catalog.

Program Option

Bachelor of Arts in Journalism and Mass Communication (B.A.J.M.C.) with a major in Strategic Political Communication

Strategic Political Communication web page


Strategic Political Communication majors gain the skills to communicate effectively within and through a complex media environment, enabling them to pursue a career in advocacy, political campaigns, government relations and related fields.

The Strategic Political Communication major enrolls about 12 students. Average class size is 20 students.

Accredited by the Accrediting Council on Education in Journalism and Mass Communication, Drake is among 115 accredited programs worldwide. To earn accreditation, schools meet 9 standards, which address such issues as class size, diversity, student services and curriculum. Accreditation reviews occur every 6 years. Drake’s program has been continuously accredited, most recently in 2011.

Degree Requirements

  • Meet all requirements of the Drake Curriculum
  • Complete a minimum of 124 total credit hours
  • Complete 80 credit hours outside of the SJMC course list; 48 of those hours must be Arts and Science credits
  • 40 upper level credits
  • Declare an Area of Concentration with SJMC adviser
  • Maintain a 2.0 grade point average during the first 30 hours
  • Maintain a 2.25 grade point average at Drake after the 30th hour

Students should work with their advisers to ensure selection of courses best-suited to their educational and career objectives.  Please see Graduation Requirements and Regulations sections of the catalog for additional information.

Strategic Political Communication Major Requirements

Required courses for the Strategic Political Communication major are as follows:

Course Credits
JMC 085 - Public Relations Principles 3
JMC 088 - Introduction to Strategic Political Communication 3
JMC 123 - Public Relations Writing 3
JMC 138 - Public Affairs and Advocacy 3
JMC 143 - Public Relations Planning and Management 3
JMC 147 - SPC Capstone 3
POLS 113 - American Electoral Process 3
POLS 116 - Media and Modern Politics 3
POLS 095 - Methods in Politics, or
SCSS 159 - Methods of Social Research, or
STAT 050 - Statistics for Social Science
SCSR 128 - Argumentation and Advocacy 3
JMC 076 - Advertising Principles 3
JMC 099 - Special Topics 3
JMC 132 - Advertising Media Planning 3
POLS 114 - Public Opinion 3
POLS 166 - Compare Political Parties 3


2018-2019 Drake University Undergraduate Catalog
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