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The Toolkit is managed by the Office of University Communications & Marketing. Unless otherwise listed in the toolkit, please contact the general office for any questions or additional information.

Office of University Communications & Marketing
1229 25th St.
Des Moines, IA 50311-4505

P: 515-271-2169
F: 515-271-3789

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The Drake Brand

Our students are trailblazers. Our faculty have a lasting influence on the lives of those they teach and mentor. We are enthusiastically engaged in making our communities better. In short, Drake provides a resilient education with a lifetime of impact. This is the story we will tell with the refreshed Drake brand platform.

The imagery, voice, and creative direction powerfully conveys everything we find so meaningful about being part of the Drake community. You can take a deeper dive into the new platform through the Drake Style Guide, which will lead you through:

  • Brand Positioning
  • Brand Voice & Tone
  • Visual Design Elements & Standards (including fonts, logo usage, and colors)

DU Brand Guide Graphic