DIGITAL MEDIA PRODUCTION
PROGRAM OVERVIEW: You’ll develop the skills to use a multimedia palette of video, audio, still photography, and text across a variety of platforms, including broadcast video and audio, web, tablets, and smart phones. From concept through distribution, you’ll learn every aspect of the digital media production industry. Upon graduating, you can be a multimedia storyteller or a skilled digital media producer for television, radio, websites, sports networks, commercials, documentary, films, or corporate communication.
FACULTY: Professor Todd Evans has been at Drake since 1984. He served seven years as director of the Drake Telemedia Center, where he was responsible for the campus’ 24-hour cable access channel, live studio production supervision, and live remote television production. Associate Dean David Wright’s professional background is in video sports production, and he still works closely with Drake Athletics to support video production at The Knapp Center and Drake Stadium, multimedia content for the Athletics website, and national television coverage of athletic events hosted by Drake.
ACADEMIC PREPARATION: No specific preparatory courses are required; however, students are encouraged to take writing, editing, and speaking classes in high school and to work in student media, if possible.
REQUIREMENTS FOR MAJOR: You’ll need to earn 124 credit hours for your degree, with a maximum of 44 credit hours in School of Journalism and Mass Communication (SJMC) classes. The additional credit hours must be in non-SJMC courses, including 48 hours in liberal arts studies.
INTERNSHIPS & OPPORTUNITIES: We’ll help you identify internships locally—and in the industry’s top markets—that can jump-start your career while you’re still a student. Drake students have found internships in organizations and companies such as MidAmerican Energy; Clear Channel Communications; USATF Outdoor Championships at Drake; WHO-TV; KCCI-TV; WOI-TV; national networks in New York and Washington, D.C.; the Iowa Cubs; the Iowa Speedway; and Prairie Meadows racetrack, just to name a few. With our own full-time internship coordinator, we’ll help you find the right job.
CAREER OPTIONS: Drake electronic media alumni hold jobs with Hulu; Google; ESPN; the University of Wisconsin-Madison and Loyola University-Maryland athletic departments; Harpo Studios, Chicago Bears, Chicago White Sox, WLS-TV in Chicago; Principal Financial Group, Hy-Vee, KCCI-TV, WOI-TV, WHO-TV, and Two Rivers Marketing in Des Moines; KCTV and KZPT-FM in Kansas City; Arizona Cardinals media relations; and the Toronto Sun online.
HONORS: Kappa Tau Alpha membership is available for the top 10 percent of SJMC seniors (and some juniors) who meet all requirements for membership. Digital Media majors often win awards such as regional student Emmys, Telly and Communicator awards for sports documentaries and promotional videos, Iowa Broadcast News Association awards for radio and television production, Fulbright postgraduate fellowship, and National Association of Broadcasters War on the Floor.
STUDENT ORGANIZATIONS AND ACTIVITIES: The Drake Broadcasting System includes a campus cable TV station and low-power FM radio station. Drake students’ annual coverage of the Drake Relays is the nation’s oldest, largest student-run broadcast. There is a nationally recognized chapter of the Society of Professional Journalists. Students also can work on award-winning campus publications: The Times-Delphic and Drake Magazine, in print and online. SJMC students frequently do photography and video work for University Communications and Drake Athletics and are active in student government and residence life.