PROGRAM OVERVIEW: You’ll develop the skills to use a multimedia palette of video, audio, still photography, and text across a variety of platforms, including broadcast video and audio, web, tablets, and smart phones. From concept through distribution, you’ll learn every aspect of the digital media production industry. There are about 51 students in this major, which means class sizes are typically between 12 and 15 students. Upon graduating, you can be a multimedia storyteller or a skilled digital media producer for television, radio, websites, sports networks, commercials, documentary, films, or corporate communication.
FACULTY: Todd Evans, Grace Provenzano, and David Wright lead the digital media production program. All have extensive professional experience and connections.
ACADEMIC PREPARATION: All SJMC students take classes in communications history, law and ethics from a multicultural perspective, reporting and writing, multimedia basics, career development and financial history literacy workshops, and a course in emerging and evolving media.
Digital media production majors will take coursework that develops not only technical skills in each platform, but also an aesthetic understanding of the communication synergies of using these media together. You can then select from a menu of classes that supports your area of specialization, such as sports producing, studio television production, web design, documentary production, mobile app development, radio station promotions and operations, entrepreneurship, and advanced social media strategies.
During your senior year, you'll collaborate with students in news and magazine media to create a multidisciplinary Capstone project: an award-winning website that showcases rich multimedia content.
For specific class descriptions, visit the SJMC web page.
REQUIREMENTS FOR MAJOR: You’ll need to earn 124 credit hours for your degree, with a maximum of 44 credit hours in School of Journalism and Mass Communication (SJMC) classes. The additional credit hours must be in non-SJMC courses, including 48 hours in liberal arts studies.
INTERNSHIPS & OPPORTUNITIES: We’ll help you identify internships locally—and in the industry’s top markets—that can jump-start your career while you’re still a student. Drake students have found internships in organizations and companies such as MidAmerican Energy; Clear Channel Communications; USATF Outdoor Championships at Drake; WHO-TV; KCCI-TV; WOI-TV; national networks in New York and Washington, D.C.; the Iowa Cubs; the Iowa Speedway; and Prairie Meadows racetrack, just to name a few. With our own full-time internship coordinator, we’ll help you find the right job.
CAREER OPTIONS: Drake electronic media alumni hold jobs with Hulu; Google; ESPN; the University of Wisconsin-Madison and Loyola University-Maryland athletic departments; Harpo Studios, Chicago Bears, Chicago White Sox, WLS-TV in Chicago; The Principal Financial Group, Hy-Vee, KCCI-TV, WOI-TV, WHO-TV, and Two Rivers Marketing in Des Moines; KCTV and KZPT-FM in Kansas City; Arizona Cardinals media relations; and the Toronto Sun online.
HONORS: Digital media majors often win awards such as regional student Emmys, Telly, and Communicator awards for sports documentaries, webcasts, and promotional videos; Iowa Broadcast News Association awards for radio and television production; Fulbright postgraduate fellowships; and National Association of Broadcasters War on the Floor.
STUDENT ORGANIZATIONS AND ACTIVITIES: You can produce scoreboard video and web content for Drake Athletics or an exciting new collaboration with ESPN3. You can write, edit, or shoot videos for campus publications; become a DJ or announce athletic events on 94.1 The Dog (KDRA-FM); or produce your own television/web program as a member of the Drake Broadcasting System. Students' annual live coverage of the Drake Relays is the nation's oldest, largest student-run broadcast.